AI-Powered Campaign Strategist | Performance Marketing

NEXUS BRIDGE AI PTE. LTD.

Singapore

Hybrid

SGD 45,000 - 61,000

Full time

14 days+

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Job summary

Nexus Bridge AI PTE. LTD. in Singapore is seeking a hands-on Digital Campaign Strategist to drive performance advertising, short-form video optimization, livestream marketing and AI-enabled digital operations.

This growth-focused role suits candidates with experience in digital marketing, social media, e-commerce, content, analytics or related fields who will develop deeper capabilities in performance marketing and marketing technology.

Qualifications

Diploma or Bachelor's degree in Marketing, Business, E-Commerce, Communications, Data Analytics, Information Technology or a related discipline.
At least two years of full-time working experience after graduation or National Service.
Relevant experience in digital marketing, social media, content, e-commerce, advertising, analytics or project operations.
Strong interest in TikTok, Meta advertising, short-form video, AI tools and livestream marketing.
Comfortable working with data and learning new digital systems.
Good research, problem-solving and project-management abilities.
Able to communicate professionally in English.
Chinese-language proficiency is useful for coordinating with regional partners and reviewing Chinese-language platforms, where required for the role.
Responsible, self-directed and willing to perform hands-on operational work.

Responsibilities

Plan, launch and optimise campaigns across TikTok, Facebook and Instagram.
Support lead-generation, local services, e-commerce and brand-awareness campaigns.
Configure advertising accounts, pixels, events, lead forms and landing-page tracking.
Monitor CTR, CVR, CPL, CPA and ROAS.
Identify campaign issues, control advertising spend and recommend corrective action.
Prepare weekly performance reports and campaign recommendations.
Evaluate whether short-form video assets are suitable for paid advertising.
Analyse hooks, offers, visuals, scripts, duration and calls to action.
Develop clear creative briefs for videographers, editors and content teams.
Establish structured creative-testing plans.
Use campaign data to recommend new creative angles and improvements.
Use AI tools to support market research, content ideation, script development, campaign analysis and reporting.
Research and test AI-enabled marketing, video, automation and analytics tools.
Develop AI-assisted workflows that improve delivery speed and reduce operating costs.
Assess the accuracy, commercial value, security and compliance of AI-generated outputs.
Document approved tools and processes in internal SOPs.
Protect confidential company and client information when using public AI platforms.
Research compliant tools for content testing, scheduling, account management and social media operations.
Evaluate short-form video, content management, analytics and marketing automation software.
Assist with the implementation and operation of approved systems.
Document setup procedures, account access and troubleshooting processes.
Avoid tools or methods that breach platform policies or compromise account security.
Support livestream planning, setup, traffic acquisition and campaign optimisation.
Work with hosts, livestream controllers, content teams and sales personnel.
Analyse audience retention, engagement, clicks, leads and sales performance.
Develop pre-live, live-session and post-live advertising plans.
Support the progressive development of TikTok and social-commerce livestream capabilities.
Research unfamiliar platforms, tools and market requirements independently.
Convert findings into practical recommendations and implementation plans.
Coordinate with clients, content creators, vendors and overseas delivery partners.