AI Content Executive

LA ROYALE INVESTMENTS PTE. LTD.; Singapore; On-site; SGD 42,000 - 70,000; Full time

Job summary

LA ROYALE INVESTMENTS PTE. LTD. is seeking an AI Content Executive in Singapore to own day-to-day AI-driven content production and social output. You will turn briefs into publishable content, build AI personas, and manage a multi-account calendar across markets.

We value a data-minded approach: measure performance, run tests, and report results clearly. This is a hands-on, execution-focused role combining creativity with analytics and AI tools.

Qualifications

• 0 to 2 years creating social/digital content at volume.
• Hands-on experience with AI content tools (HeyGen, image/video generation, LLM tools) or a strong appetite to master them quickly.
• A creative eye for formats, hooks, and platform trends, with solid copywriting and visual sense.
• Comfortable reading content/social analytics, spotting trends in data, and drawing practical conclusions.
• Experience with analytics tools—native platform insights and spreadsheets at minimum; bonus Looker Studio/GA.
• A test-and-learn mindset—forms a hypothesis, measures it, and iterates.
• Comfortable with short-form video creation and editing.
• Strong organisation—able to juggle multiple personas, accounts, and deadlines without dropping quality.
• Self-directed: can take a brief and run with it independently once the direction is set.

Responsibilities

• Produce high-volume, platform-native AI content across multiple personas.
• Build and maintain AI personas: voice, style, and content narrative.
• Publish content via the AI toolchain and automation pipeline.
• Own the content calendar and multi-account publishing day-to-day.
• Track content performance metrics and report insights.
• Run simple A/B tests and iterate based on results.
• Create content for the Group's LinkedIn and social channels.
• Support executive visibility content and repurpose communications.
• Support campaigns and events; maintain content playbooks.

Skills

Social content creation

Copywriting

Data analysis

AI content tools

Video editing

Analytics tools

Test-and-learn

Organization

Self-directed

Multichannel experience

Tools

HeyGen

LLM tools

Looker Studio

GA

Job description

Company Overview

La Royale Group is an investment holding group with a portfolio across technology, entertainment and lifestyle. We build, back and scale businesses across these three sectors, combining capital, operational depth and a long-term view of brand value.

About the Role

We're hiring anAI Content Executiveto own the day-to-day production of our AI-driven content and social output - turning strategy and briefs into finished, published content at pace. You'll be the maker behind our AI personas and social channels: producing high-volume, platform-native content, building and running personas to brief, and keeping the content calendar moving across multiple accounts and markets.

Just as importantly, you'll bring adata-minded approach- using performance metrics to understand what's working, sharpen what you produce, and report results back clearly. This is a hands‑on, execution-focused role for someone who is equal parts creative and analytical: loves creating content at volume with AI tools, has a sharp eye for formats and trends, and is comfortable letting the numbers guide decisions.

Key Responsibilities

AI Content & Personas

• High-volume content production.Create platform-native AI content; video, image, carousel, short-form - across multiple AI personas, to agreed briefs.
• Persona building.Build and maintain AI personas; voice, style, and content narrative.
• Influencer build.Produce the agreed AI personas and content sets for different business units to brief.
• Toolchain & publishing.Run the Group's AI content toolchain (e.g. HeyGen, image/video generation, LLM tools) and publish through the automation pipeline established.
• Calendar & scheduling.Own the content calendar, scheduling, and multi-account publishing day-to-day.

Analytics & Optimisation

• Performance tracking.Track content and channel metrics (reach, engagement, watch-through, follower growth) across personas and accounts, and maintain clean, structured reporting.
• Data-led iteration.Analyse what's performing, run simple A/B tests on hooks and formats, and use the results to sharpen content decisions.
• Reporting & insight.Turn numbers into clear, concise insight for the Manager - what moved, why, and what to do next

Wider Content Support

• Owned channels.Produce content for the Group's LinkedIn and social channels - graphics, video, carousels, and copy.
• Executive visibility & comms.Provide production support for executive-visibility and thought-leadership content (formatting, visuals, scheduling).
• Repurposing.Turn communications and PR moments into social and content assets.
• Campaigns & events.Support content for Group campaigns and events as needed.
• Documentation.Maintain content playbooks and documentation so the operation stays repeatable.

Skills & Experience

• 0 to 2 years creating social/digital content at volume, ideally across multiple channels or brands.
• Hands-on experience with AI content tools (e.g. HeyGen, image/video generation, LLM tools) - or a strong appetite and aptitude to master them quickly.
• A creative eye for formats, hooks, and platform trends, with solid copywriting and visual sense.
• Comfortable working with numbers - reading content/social analytics, spotting trends in data, and drawing practical conclusions.
• Experience with analytics tools - native platform insights and spreadsheets at minimum; bonus for Looker Studio, GA, or similar.
• A test-and-learn mindset - forms a hypothesis, measures it, and iterates rather than relying on gut alone.
• Comfortable with short-form video creation and editing.
• Strong organisation - able to juggle multiple personas, accounts, and deadlines without dropping quality.
• Self-directed: can take a brief and run with it independently once the direction is set.

The Ideal Candidate

• Equal parts creative and analytical - makes strong contentandcan prove what's working with data.
• A maker who loves producing content at volume and takes pride in consistency and quality.
• Fluent (or fast-learning) with AI content tools, and excited to work at the front edge of AI-driven content.
• Happy owning execution and production - thrives on clear briefs, not on setting strategy.
• Reliable and organised - the kind of person a manager can hand a brief to and trust it ships.