Agency Digital Transformation Lead: Strategy & Adoption

Prudential Assurance Company Singapore; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Prudential Assurance Company Singapore seeks a Lead, Agency Digital Transformation to steer flagship digital agency platforms and transformation initiatives for the agency force. The role ensures initiatives are designed with agency insight, delivered with precision, and activated effectively for adoption and value realisation.

You will provide leadership and oversight to the Agency Digital Transformation team, support ACR preparation and write-ups, and communicate progress and value to senior

Qualifications

• 8–10 years experience in digital product ownership, agency/distribution strategy, or transformation within financial services.
• Proven track record leading digital delivery with cross-functional stakeholders.
• Experience leading teams or mentoring colleagues is preferred.
• Experience supporting senior management reporting or ACR-related deliverables is an advantage.
• Experience driving digital adoption within sales or distribution ecosystems is a strong advantage.
• Strong understanding of agency sales dynamics and frontline needs.

Responsibilities

• Lead digital design, requirements, standards and prioritisation for digital initiatives central to agency productivity and recruitment.
• Translate agent and leader needs into platform features that are scalable and fit-for-purpose.
• Provide guidance and oversight to Agency Digital Transformation Managers on business design and solutioning.
• Oversee business requirements, UAT, release readiness, defect management and platform performance evaluation across the digital portfolio.
• Define adoption criteria and ensure initiatives meet business value outcomes.
• Drive resolution of critical risks, issues and dependencies.
• Lead and develop the Agency Digital Transformation team.
• Prioritise resources and delivery across digital initiatives.
• Establish delivery standards, governance and ways of working to ensure consistent execution.
• Coordinate delivery across Digital Enablement, Tech, Data, Finance, Group Agency, Group Tech and agency stakeholders.
• Align roadmaps and execution cycles across functions to avoid bottlenecks.
• Maintain structured communication across teams to ensure alignment of priorities, timelines and dependencies.
• Drive adoption strategies, segmentation insights, training plans and behavioural nudges to embed digital usage across the agency force.
• Provide insights and recommendations to improve feature design, user behaviour and overall platform performance.
• Partner with Agency Leaders to ensure solutions are adopted effectively and deliver intended outcomes.
• Lead and support ACR preparation and writing, including synthesis of key achievements, business impact, and forward plans.
• Provide structured updates and insights to senior business and technology stakeholders.
• Support prioritisation, investment planning and business case development for digital initiatives.

Skills

Strong product ownership

Leadership

Data-driven mindset

Communication skills

Education

Bachelor's degree in Business, Technology, Digital or related field

Job description

Prudential Assurance Company Singapore seeks a Lead, Agency Digital Transformation to steer flagship digital agency platforms and transformation initiatives for the agency force. The role ensures initiatives are designed with agency insight, delivered with precision, and activated effectively for adoption and value realisation.

You will provide leadership and oversight to the Agency Digital Transformation team, support ACR preparation and write-ups, and communicate progress and value to senior