Addressable Media Planner: Digital Campaigns & Analytics

Omnicom Media Asia Pacific; Singapore; On-site; SGD 56,000 - 89,000; Full time

Job summary

Omnicom Media Group APAC, based in Singapore, invites applications for a Planner, Addressable Investment role. You will support planning, setup, and optimization of digital campaigns across paid search, TikTok and Meta Ads Manager, working with internal teams and clients to deliver measurable results.

You will analyse performance data, manage budgets, and create client-facing reports while applying strong numerical skills and Excel proficiency.

Qualifications

• 1–3 years of digital planning experience on performance-focused accounts.
• 1–2 years of hands-on social campaign setup and optimisation.
• Experience across Google Ads, Microsoft Advertising, TikTok Ads Manager and Meta Ads Manager.
• Strong numerical capability with budgets and data.
• Advanced Excel skills (pivot tables, charts, formulas).

Responsibilities

• Plan, set up and manage digital advertising campaigns across paid search, TikTok and Meta Ads Manager.
• Monitor and optimise channels to hit business objectives at scale.
• Prepare rationale for performance marketing recommendations and annual plans.
• Track budgets and spend within approved investment levels.
• Perform data analysis and provide insights and recommendations.
• Develop and update client performance reports with costs and commentary.
• Create client-facing reports across Search, Display, YouTube and Social in Excel.
• Own budget planning and media finance for assigned campaigns.
• Communicate campaign performance clearly, verbally and in writing.
• Collaborate with internal teams, clients and partners for effective delivery.

Skills

Digital planning

Social campaign setup

Data analysis

Budget management

Client reporting

Communication

Team collaboration

Excel proficiency

Tools

Google Ads

Microsoft Advertising

TikTok Ads Manager

Meta Ads Manager

Excel

Job description

Omnicom Media Group APAC, based in Singapore, invites applications for a Planner, Addressable Investment role. You will support planning, setup, and optimization of digital campaigns across paid search, TikTok and Meta Ads Manager, working with internal teams and clients to deliver measurable results.

You will analyse performance data, manage budgets, and create client-facing reports while applying strong numerical skills and Excel proficiency.