Account Manager (Based in SG / KR)

Rakuten Advertising; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Rakuten Advertising in Singapore is seeking an experienced Account Manager to oversee a portfolio of clients and ensure high levels of satisfaction. You will serve as the client liaison from engagement to delivery, driving outcomes across affiliate programs and revenue growth.

You will lead relationship strategies, coordinate with internal teams, and identify opportunities to expand services. A strong background in performance marketing and cross-border e-commerce is preferred.

Qualifications

• Minimum 2-3 years of account management (client-facing) experience.
• Bachelor's Degree Required.
• Having Japanese language capabilities (JLPT N1) or Korean business level will be highly advantageous.
• Experience in performance marketing, preferably affiliate marketing.
• Understanding performance marketing tracking technology preferred.
• Experience in Asia cross border e-commerce, or travel industry highly preferred.
• Experience in strong client relationships, reinforced by building trust, advising and upselling.

Responsibilities

• Coordinates somewhat complex client interactions, ensuring timely responses and resolution of moderately challenging requests or issues.
• Analyzes client feedback and data to identify trends, opportunities, and areas for improvement, informing strategic decisions.
• Develops client engagement plans tailored to meet specific client needs and align with business objectives.
• Implements client management best practices and processes to enhance satisfaction and streamline workflows.
• Identifies opportunities to strengthen client relationships through proactive communication and value-added solutions.
• Communicates key insights, updates, and recommendations to direct manager and internal stakeholders.
• Evaluates the effectiveness of client relationship strategies, recommending adjustments to improve outcomes.
• Documents client interactions and outcomes in CRM systems, ensuring accurate records for reporting.
• Takes the lead on developing affiliate program strategies for priority clients and owning revenue and forecasting for own portfolio.

Skills

Account management

Client communication

Strategic planning

CRM systems

Performance marketing

Education

Bachelor's Degree

Tools

CRM software

Job description

Job Description:

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Job Description:

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community. Situated in the heart of Singapore's Central Business District, Rakuten Asia Pte. Ltd. is Rakuten's Asia Regional headquarters. Established in August 2012 as part of Rakuten's global expansion strategy, Rakuten Asia comprises various businesses that provide essential value-added services to Rakuten's global ecosystem. Through advertisement product development, product strategy, and data management, among others, Rakuten Asia is strengthening Rakuten Group's core competencies to take the lead in an increasingly digitalized world. The division you will be working for is Rakuten Advertising. Rakuten Advertising leads the industry in delivering performance-driven, brand-driven and people-driven ad solutions. We help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale. At Rakuten Advertising, our calling card is outthinking the competition and outperforming your expectations. Our experienced and award-winning full-service teams work to create the best ad experiences for brands, audiences and affiliates alike – one where people get the right message at the right time to drive attention, action, loyalty and value.

Job Summary:

In this role, you will be responsible for relationship management with an assigned portfolio of clients. You will serve as a client liaison throughout the delivery of client service engagements or outsourced solutions. You will be strategically focused and responsible for maintaining client satisfaction by ensuring consistent and proactive communications with clients while completing tasks that support the overall performance of the clients’ affiliate programs.

Key Responsibilities:

• Coordinates somewhat complex client interactions, ensuring timely responses and resolution of moderately challenging requests or issues.
• Analyzes somewhat complex client feedback and data to identify trends, opportunities, and areas for improvement, informing strategic decisions.
• Develop somewhat complex client engagement plans, tailoring approaches to meet specific client needs and align with business objectives.
• Implements client management best practices and processes to enhance satisfaction and streamline workflows.
• Identifies opportunities to strengthen client relationships through proactive communication and value-added solutions.
• Communicates key insights, updates, and recommendations to direct manager, internal stakeholders, facilitating alignment and collaboration.
• Evaluates the effectiveness of client relationship strategies, recommending adjustments to improve outcomes.
• Documents client interactions and outcomes in CRM systems, ensuring accurate and up-to-date records for reference and reporting.
• Take the lead on developing affiliate program strategies for your priority clients. Take ownership of your Key Accounts’ affiliate programs. Plan and execute campaigns to drive sales with affiliate publishers that leads to the increase of Rakuten Advertising revenue. Owning revenue and forecasting for own client portfolio.
• Establish and maintain regular and appropriate communication with the key contact(s) for the client through meetings, emails, calls and support tickets. Agree milestones to track improvement in relationships and revenue. Constantly align goals and direction with the clients and help the clients meet their targets.
• Bring a solution mindset to your day-to-day work. Where problems exist, collaborate with others to identify ways to improve performance or efficiency
• A commercial mindset to your day-to-day account management, proactively identifying new business opportunities including expanding into new markets, upgrading Rakuten Advertising service level with the clients. By asking questions during your client calls, as well as reading news about your clients and their industries.
• Demonstrate a high attention to detail. No errors in campaign strategy, planning or execution
• Demonstrate a fast learning and adapting capability, quickly adjust to the fast-changing technologies and industry trends.

Required Qualifications:

• Minimum 2-3 years of experience in account management (client-facing)
• Bachelor's Degree Required
• Having Japanese language capabilities (JPLT N1 / Business level) or Korean language capabilities (Business level) will be highly advantageous
• Experience in performance marketing, preferably affiliate marketing experience preferred
• Understanding performance marketing tracking technology preferred
• Experience in Asia cross border e-commerce, or travel industry highly preferred
• Experience in strong client relationships, reinforced by building trust, advising and upselling preferred
• Exemplary written and oral presentation skills and a talent for presenting

Rakuten is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief, or age.