Account Manager

THE HOFFMAN AGENCY ASIA PACIFIC PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading communications consultancy in Singapore seeks an experienced Account Manager to lead media relations, create impactful content, and execute strategic marketing communications. The ideal candidate will have at least 4 years of agency experience, a degree in a relevant field, and strong networking abilities. The role offers competitive salary, benefits, and a commitment to mentoring junior staff.

Benefits

Competitive salary

Benefits package

Career advancement opportunities

Four-week sabbatical after four years

Qualifications

• Minimum of 4 years of relevant experience, preferably in an agency.
• Experience in media relations and client servicing.
• Demonstrate superior business communication skills in English.

Responsibilities

• Build and nurture relationships with journalists and influencers.
• Create and refine content for various media formats.
• Analyze market data and report insights to guide strategy.
• Design and execute integrated marketing campaigns.
• Serve as the primary liaison for clients, providing strategic counsel.
• Lead day-to-day account operations and manage budgets.
• Contribute ideas for new business and RFPs.
• Mentor junior staff and foster talent development.

Skills

Innovative thinking

Leadership

Public relations

Strong writing skills

Networking

Education

Bachelor’s degree in relevant fields

Job description

Overview

Account Manager, Singapore

You have a passion to lead. Your drive to inspire and guide sets you apart. You thrive on taking responsibility, tackling challenges head-on, and turning obstacles into opportunities. Working closely with a diverse, talented team to deliver innovative solutions energizes you, and you find genuine satisfaction in helping clients achieve their goals.

We’re in search of dynamic, visionary account managers who not only excel in a fast-paced, collaborative environment but also bring creativity, strategic insight, and a good sense of humor to every challenge. If you’re ready to empower clients, mentor teammates, and drive transformative communications, we want to hear from you!

If you like where this story is leading, read on.

Job Description

• Media relations: You will build and nurture a robust network of journalists, analysts, and influencers. By crafting creative pitching strategies and managing media engagements—from briefings to roundtables—you’ll ensure our clients’ stories stand out and garner the attention they deserve. Your insights into the ever-changing press climate will be critical in driving continuous media exposure.
• Content creation: Your knack for storytelling will be at the heart of our communications. You’ll curate and refine all content—from press releases and Q&A documents to bylines as well as support with the development of comprehensive strategic plans—in both English and/or Chinese. Consistency, clarity, and creativity will define the high-quality content that you and your team produce.
• Market intelligence and reporting: Dive deep into market data to track performance and uncover trends that matter. By analyzing campaign results, monitoring competitive landscapes, and compiling insightful reports, you’ll provide actionable intelligence that informs strategy and shapes future communications initiatives.
• Integrated marketing communications (IMC): You’ll harness your strategic thinking and approach to design and execute multi-channel communications that blend the best of traditional PR with innovative digital strategies. You’ll develop campaigns that integrate paid, owned, and earned media to ensure every message not only aligns with our clients’ business objectives but also makes a memorable impact in today’s tech-driven landscape.
• Client relations: As the trusted advisor, you’ll serve as the primary liaison for our clients. You’ll offer strategic counsel that connects communications tactics to business goals, engaging with senior management and C-level executives to ensure every program is executed to perfection. Your ability to foster long-term relationships will be a cornerstone of our success.
• Account management: You’ll lead day-to-day account operations with precision and creativity. From supporting to managing budgets and coordinating resources to overseeing multiple projects simultaneously, your hands-on approach ensures seamless execution and exceptional results. Working closely with senior leaders, you’ll drive initiatives that elevate client satisfaction and agency profitability.
• New business: Fuel our growth by bringing fresh ideas to the table. You’ll contribute to RFPs, pitch decks, and new business presentations, showcasing our expertise and innovative approach. Your creative input and strategic mindset will help secure new opportunities and expand our roster of dynamic tech clients.
• Mentorship/training: At Hoffman, leadership is shared. Serve as a direct manager to junior staff, providing guidance and constructive feedback through one-on-one coaching and interactive sessions like “lunch bucket” presentations. Your commitment to talent development will empower the next generation of communicators, ensuring our team continues to thrive and innovate.

Attributes of the Protagonist (That’s You)

• Innovative thinker and compelling writer
• Team player – your success is my success!
• Leadership and accountability
• Positive attitude and can-do spirit
• Passionate about public relations and storytelling
• Tech-savvy and curious
• Excellent networker
• Efficient and innovative

The Hero’s Background: Qualifications

• Bachelor’s degree in business, PR/Advertising, Marketing/Integrated Communications, Journalism, Linguistics or other relevant degrees
• Have a minimum of 4 years of relevant experience (agency experience is preferred)
• Have relevant experience in media relations, in client servicing and project management
• Interested in working with technology-related portfolio, fintech, corporate
• Demonstrate superior business communication skills in English. Additional language capabilities are a plus.
• Passion for digital and social media communications
• An entrepreneurial and curious mindset

Come join us and be at the forefront of marketing and communications, and work with industry-leading tech brands. We value diverse thinking, inclusion in decision making and embrace ideas that push the boundaries.

Benefits and Company Info

A competitive salary, benefits package and career advancement opportunities will be offered to the successful candidate. We also offer our staff a four-week sabbatical after four years.

About Us

We\'re an integrated communications consultancy that specializes in solving hard problems — the tougher, the better — for tech companies. Headquartered in Silicon Valley, we’ve established a global infrastructure tuned for the tech industry. Toward this end, we operate offices in Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Shenzhen, Taipei and Tokyo.

We’re a company that values diversity and inclusion. We’re proud to be an equal opportunity employer. We welcome applications from all individuals irrespective of race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, disability status, veteran status or any other characteristic.

For more information, visit https://www.hoffman.com/ and https://www.apac.hoffman.com/.