UX Copywriter for AI-Driven Digital Experiences

Thule Group; Malmö kommun; On-site; SEK 550,000 - 750,000; Full time

Job summary

Thule Group is seeking a UX Copywriter to shape how customers discover and experience Thule across digital channels. This role blends UX/UI copywriting with AI-driven content optimization, contributing to Thule.com and digital products, from product copy to navigation and conversion-focused content.

You will work with UX/UI, Marketing Automation, Paid Performance, Creative, and other Digital MarCom teams to use data to continuously improve content, establish guidelines, and strengthen Thule’s

Qualifications

• Experience in UX/UI copywriting for digital products and e-commerce.
• Ability to write clear, engaging content that guides users and improves conversion.
• Familiarity with AI-driven content optimization and marketing automation.

Responsibilities

• Write UX and product copy across Thule's digital touchpoints.
• Refine navigation, customer journeys and conversion-focused content.
• Contribute to Direct-to-Consumer content strategy and SEO accessibility.
• Collaborate with UX/UI, Marketing Automation, Paid Performance and Creative teams.

Skills

Copywriting

UX/UI

Digital marketing

SEO content

Job description

Thule Group is seeking a UX Copywriter to shape how customers discover and experience Thule across digital channels. This role blends UX/UI copywriting with AI-driven content optimization, contributing to Thule.com and digital products, from product copy to navigation and conversion-focused content.

You will work with UX/UI, Marketing Automation, Paid Performance, Creative, and other Digital MarCom teams to use data to continuously improve content, establish guidelines, and strengthen Thule’s