Social Media Manager

Pure Fishing; Karlslund; Hybrid; SEK 420,000 - 640,000; Full time

Job summary

Pure Fishing is seeking a Social Media Manager in the EMEA region to bring our brands Abu Garcia and Berkley to life across TikTok, YouTube, Instagram and Facebook. You’ll join a dynamic marketing team and work with ambassadors, creators, and regional teams to deliver engaging, authentic content with a strong impact on brand storytelling.

You will coordinate with the Head of Social Media and Ambassador Coordinator to ensure consistency across markets, while managing multiple brands and projects

Qualifications

• Minimum 3 years of experience managing social media for brands, agencies, or media platforms.
• Strong understanding of Instagram, TikTok, YouTube, and Facebook.
• Experience working with ambassadors/ creators and aligning content with brand storytelling.

Responsibilities

• Develop and execute social content for Abu Garcia and Berkley across platforms.
• Collaborate with Head of Social Media, Brand Activation, and Ambassador Coordinator.
• Monitor performance, translate insights into content improvements, maintain authentic brand presence.

Skills

Social media

Platform knowledge

Brand storytelling

Ambassador mgmt

Video editing

CapCut

Premiere Pro

English fluent

Tools

CapCut

Premiere Pro

Job description

About Us

Pure Fishing is a global provider of fishing tackle, lures, rods, reels, storage, equipment and apparel. Our portfolio of industry-leading brands includes Hardys, Greys, Abu Garcia, Berkley, Penn, and Savage Gear, among others. Across the EMEA region, we have operations in 18 countries with offices in the Netherlands, UK, Denmark and Sweden - as well as smaller sales offices in most other European countries.

Our values, Empowerment, Authenticity and Execution, shape how we work and collaborate every day. They define our workplace culture and guide us toward our mission: to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior service. We are dedicated to helping you have more fun and catch more fish, and deliver exceptional results as a passionate, high-performing team.

Please see our website www.purefishing.com for further information, and follow our Pure Fishing Europe page on LinkedIn for an insight to life at Pure Fishing.

The Role

As Social Media Manager for two of our most established brands, Abu Garcia and Berkley in EMEA, you’ll bring our brands to life across social platforms, connecting millions of anglers to our stories, products, and community.

You’ll join a dynamic marketing team, working cross-functionally to deliver engaging, authentic, and performance-driven content. With an understanding of the regional markets, you’ll work closely with the Head of Social Media, brand activation team, and Ambassador Coordinator. This role combines strategic thinking with hands-on execution ensuring both brands maintain a strong and authentic presence across platforms including TikTok, YouTube, Instagram, and Facebook.

About you

• You\'ll bring at least 3 years of experience managing social media channels for a brand, agency, or media platform.
• You\'ll have a strong understanding of what performs on Instagram, TikTok, YouTube, and Facebook, and are comfortable translating insights into content improvements.
• You are comfortable working with ambassadors and creators, aligning their content with brand storytelling and campaign goals.
• You have experience using tools such as CapCut, Premiere Pro, or similar editing platforms, and have a strong eye for composition, copy, and platform-native storytelling.
• You are organized and able to manage multiple brands and projects simultaneously while maintaining attention to detail.
• You are fluent in English, and additional European languages are a plus.
• You have a genuine interest in fishing and outdoor culture, and understand the community and mindset of anglers.

Why Join Us?

• Flexible and hybrid working.
• Competitive salary and benefits package.
• A role with visibility and ownership within a global organisation.
• Development and career progression opportunities.
• A supportive, passionate team in a business filled with energy, innovation, and outdoor spirit.

To apply or request further information, please contact our Human Resources team at [e-mail].