Social Media Lead

Lovable; Stockholms kommun; On-site; SEK 1,100,000 - 1,450,000; Full time

Job summary

Lovable is seeking a senior social leader to own how the company shows up on social channels. You will manage a team of ICs while still doing hands-on work in copywriting, storyboarding, and directing.

The role is based in Stockholm or requires relocation, with responsibility for launches, features, and behind-the-scenes product content that engages an audience of over 1 million community members. You will craft stories from changelogs and feature launches, translate complex concepts for

Qualifications

• 12+ years of experience in social media with at least 2 years of managing a team.
• Strategic thinking to tailor content per channel and persuade stakeholders.
• Product marketing aptitude to turn changelogs or launches into stories.
• Technical communication to translate features for dev and general audiences.
• Visual chops for product visuals or strong briefs for Creative teams.
• Cross-functional collaboration with PMM, Product, and Creative.
• Platform-native instincts on X and LinkedIn and what each rewards.
• A portfolio of product social content you’ve shipped.
• Experience using Lovable (preferred).
• You’re based in Stockholm or ready to relocate.

Responsibilities

• Lead and grow Lovable’s social team.
• Establish and activate an opinionated social channel strategy.
• Provide feedback and review to ensure high-quality output.
• Divide workload across launches, always-on content, and community engagement.
• Build a content cadence and format library for product posts.
• Report on team metrics and impact.
• Own social content for Lovable's product launches, features, and education.
• Write copy translating technical concepts for broad audiences.
• Collaborate with Creative on launch videos and assets.
• Work with Product Marketing to coordinate early visibility of releases.
• Deepen Lovable's credibility among developers and general audiences.
• Analyze resonance and feed learnings into future launches.

Skills

Social media management

Team leadership

Strategic thinking

Product marketing

Technical storytelling

Visual communication

Cross-functional collaboration

Platform-native instincts

Portfolio of product social content

Familiarity with Lovable

Job description

TL;DR - We're looking for someone to own how Lovable shows up on social.

You'll manage a team of ICs while still spending part of your time doing creative work (copywriting, storyboarding, directing). You must be based in Stockholm or be ready to relocate.

You'll turn releases, features, and behind-the-scenes product work into posts people actually want to engage with. And you’ll set the standard your team works to, creating content for an audience of over 1 million engaged users and community members.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Lovable-built applications and websites are visited hundreds of millions of times a month, and our enterprise footprint is compounding fast. And we're just getting started.

We're a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What we’re looking for

• 12+ years of experience in social media with at least 2 years of managing a team

• Strategic thinking: You know what content belongs on each channel, and which doesn’t, and you can confidently make that case to stakeholders

• Product marketing aptitude: You understand how to turn a changelog or a feature launch into a story that matters to people

• Technical communication skills: You can take a powerful feature and write about it in ways that resonate with both developer and general audiences

• Visual chops: You can create your own product visuals — screen recordings, GIFs, static graphics — or draft a clear brief for Creative teams to work from

• Cross-functional range: You're comfortable working directly with PMM, Product, and Creative, and know how to get what you need from each

• Platform-native instincts: You live on X and LinkedIn and understand deeply what each platform actually rewards

• A portfolio of product social content you've shipped that you're proud of

• Experience using Lovable (genuinely — it'll show)

• You’re based in Stockholm — or ready to relocate

What you'll do

Lead the team

• Manage and grow Lovable’s social team

• Establish an opinionated social media channel strategy and activate the team to deliver against it

• Set the bar for what "good" looks like: give feedback, review work, and help reports do their best work

• Split and prioritize the team's workload across launches, always-on content, and community engagement

• Build a cadence and format library for product content, so every release has a clear path to social, and your team has a system to work from

• Report on and be accountable for team’s metrics

Be hands-on

• Own social media content related to Lovable's product: launches, features, product education, and the work behind them

• Write copy that turns technical concepts into posts a broad audience will follow and want to share

• Work with our Creative team on launch videos and polished static assets

• Partner with Product Marketing and Product to get early visibility into what's shipping and shape how it's announced

• Deepen Lovable's product usage and credibility among both a developer and general audience

• Track what resonates and feed those learnings back into how you and your team plan future launches