SEO Operations Specialist

Minnovation International AB; Stockholms kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

PVH is seeking an SEO Operations Specialist to grow organic search across European markets. You will craft high‑quality, localized content and optimize on‑page SEO while conducting extensive keyword research and performance analysis to improve rankings and traffic.

The role requires native-level language skills in one of German, Polish, Swedish, or Danish, plus strong English proficiency and at least 1 year in SEO content writing or content marketing. A portfolio of ranking content is essential.

Qualifications

• Bachelor's degree required.
• Native-level proficiency in German, Polish, Swedish, or Danish.
• Professional English proficiency for effective global team communication.
• Minimum 1 year of experience in SEO content writing or content marketing.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, or Google Search Console.
• A portfolio demonstrating content that has ranked on the first page of Google.

Responsibilities

• Create high-quality, SEO-optimized long-form content across multiple European markets.
• Localize content for target markets with natural language, cultural relevance, and correct currencies/units.
• Conduct regular content audits and update high-performing pages to improve rankings and UX.
• Perform in-depth keyword research tailored to local markets.
• Optimize on-page SEO elements: meta titles/descriptions, heading structure, internal linking, image alt text.
• Monitor keyword rankings, organic traffic, CTR, and other SEO metrics using GSC and other tools.
• Analyze competitors’ SEO and content strategies to identify gaps and growth opportunities.

Education

Bachelor's degree

Tools

Ahrefs

SEMrush

Google Search Console

Job description

About the Role

We are looking for a talented SEO Operations Specialist to help grow our organic search presence across multiple European markets. The ideal candidate is a native speaker of one of our target languages with strong SEO expertise, excellent writing skills, and a passion for creating high-quality localized content.

Qualifications

• Bachelor's degree.
• Native-level proficiency in German, Polish, Swedish, or Danish.
• Professional English proficiency with the ability to communicate effectively in a global team.
• Minimum 1 year of experience in SEO content writing or content marketing.
• Hands‑on experience with SEO tools such as Ahrefs, SEMrush, or Google Search Console.
• A portfolio demonstrating content that has successfully ranked on the first page of Google.

Nice to Have

• Basic Chinese language skills.
• Experience in the travel, tourism, or lifestyle industry.
• Experience using AI productivity tools such as ChatGPT or Claude.

Responsibilities

• Create high‑quality, SEO‑optimized long‑form content, including travel guides, blog articles, landing pages, FAQs, and other localized content.
• Localize content for the target market by ensuring natural language usage, cultural relevance, and appropriate localization of currencies, units, and expressions.
• Conduct regular content audits and update high‑performing pages to improve rankings and user experience.
• Perform in‑depth keyword research tailored to the target local market.
• Optimize on‑page SEO elements, including meta titles, meta descriptions, heading structure (H1–H6), internal linking, and image alt text.
• Monitor keyword rankings, organic traffic, click‑through rate (CTR), and other SEO performance metrics using Google Search Console and other SEO tools.
• Analyze competitors’ SEO and content strategies to identify content gaps and growth opportunities.

Preferred Skills

• Strong analytical and problem‑solving skills.
• Ability to work independently in a remote, international environment.
• Passion for SEO, content marketing, and continuous learning.