Senior Media Specialist B2B

Precis; Göteborgs kommun; On-site; SEK 700,000 - 1,000,000; Full time

Benefits offered by this job

30 days paid leave

Pension scheme

Health care

Choice of PC or Mac

Team events & festivals

Job summary

Precis is seeking a skilled digital marketing specialist to lead the tactical and operational management of one or more channels, from setup to optimisation and detailed performance analysis. You will run advanced testing initiatives, deliver data-driven insights, and collaborate with platform reps and internal teams to drive client success while mentoring junior specialists.

Fluent English required and Looker Studio/GA4 experience highly valued.

Qualifications

• 4+ years in B2B digital marketing in Nordics/Europe.
• Hands-on in one channel or across multiple channels with cross-channel integration.
• Ability to interpret data in GA4 and analytics platforms to drive optimization.
• Proven testing techniques and clear communication in presentations.

Responsibilities

• Lead tactical and operational management of digital marketing channels from setup to optimisation and performance analysis.
• Direct advanced testing and optimisation initiatives to improve campaign effectiveness and KPIs.
• Conduct channel audits to identify opportunities for improved visibility and metrics.
• Provide concise, data-driven recommendations to clients based on insights.
• Collaborate with platform reps and internal teams to apply new features and best practices.
• Mentor junior specialists and promote cross-functional knowledge sharing.

Skills

B2B digital marketing

Data analysis

Testing & optimization

Mentoring

Tools

GA4

Looker Studio

HubSpot

BigQuery

Job description

At Precis, we are a team of media buying, analytics, marketing science, creative, and technology experts dedicated to helping companies thrive in the digital landscape. This role focuses on managing digital marketing channels and driving performance improvements.

What You Will Be Doing

• Lead the tactical & operational management of one or more digital marketing channels, ensuring flawless campaign execution, from setup to optimisation and detailed performance analysis.
• Direct advanced testing and optimisation initiatives within the channel, applying deep expertise to enhance campaign effectiveness and meet client KPIs.
• Conduct an in-depth channel analysis and audits to identify opportunities for improving brand visibility and performance metrics.
• Advocate for and integrate innovative tools and technologies to enhance operational efficiency and improve campaign results.
• Provide clients with concise, actionable recommendations based on data-driven insights, guiding strategic decisions.
• Collaborate with relevant platform representatives and internal colleagues to stay ahead of emerging features and best practices, applying these learnings to drive client success.
• Promote a collaborative environment, leading by example in integrating channel-specific insights with cross-functional team efforts to enhance the overall client experience and success.
• Facilitate knowledge sharing & mentor junior specialists, providing guidance on channel-specific tactics and fostering an environment of continuous learning.

What We Are Looking For

• 4+ years of experience in B2B digital marketing in the Nordics and/or European markets.
• Comprehensive hands‑on experience and technical knowledge in either one key marketing channel (paid social or search), or solid experience across multiple of these channels, along with an understanding of how they integrate with overall marketing strategies.
• Ability to analyse and interpret data across both marketing & analytics platforms (e.g., GA4) and use insights to drive continuous optimisation and achieve better outcomes.
• Proficiency in crafting and applying effective testing tactics to discover innovative solutions and boost campaign effectiveness.
• Proficient in communicating complex ideas clearly in presentations and collaborative discussions.
• Strong mentoring skills, with a focus on sharing knowledge and fostering a learning environment within the team.
• Familiarity with data visualisation tools (e.g., Looker Studio) and the ability to present insights engagingly and understandably.
• Fluency in English.
• Experience with, at least, reporting and UI navigation on HubSpot or other CRM systems. Preferred experience with technical implementations in these platforms (e.g., workflows automation, connection to platforms and such).
• Preferred: Experience in Big Query.

What We Offer

• An intense learning environment where you will be able to grow and develop your skills and passions alongside some of the brightest minds in the industry.
• A culture that is built on collaboration, trust and innovation. We value having fun together - that’s why we also have regular afterworks, team events and a yearly festival.
• Transparent salary setting, you can find all our salary bands in our handbook. This role is an L3 role within the Media & Client column. Check it out!
• 30 days paid leave, flexible public holidays, parental pay, a solid pension scheme and key insurance. Our different offices also offer different perks such as massage, health care contributions, free book orders, healthy snacks & great coffee, EAP programs and your choice of PC or Mac.
• A diverse environment with a high focus on inclusion and belonging. We speak 46 native languages around Precis, and our internal inclusion score is 4.5 out of 5.

Equal Opportunity Statement

We are committed to building an inclusive and fair workplace that attracts talent and advances its people, regardless of their background, experiences or perspectives. We believe that a diverse set of minds will continue to contribute to our innovative culture and our ability to reinvent ourselves constantly.