Senior Brand Designer, Global Marketing

Framna; Stockholms kommun; Hybrid; SEK 600,000 - 850,000; Full time

Benefits offered by this job

Hybrid work model

Studio locations: Amsterdam, Stockholm

Job summary

Framna is looking for a Senior Brand Designer to own how the Framna brand comes to life visually—how we present our work, thinking, and products to the world. You will act as a senior creative voice, set visual direction, define the quality bar, and make final calls on brand expression across key initiatives.

This is a hands-on role where strong judgment matters as much as craft. You will collaborate with marketing, product, and developers to turn complex product thinking into clear, compelling

Qualifications

• Solid experience in brand, marketing, web and digital design.
• Strong sense of visual craft and attention to detail.
• Experience translating complex ideas—especially product or digital work—into clear visual stories.
• Confidence owning creative concepts end-to-end, with the judgment to decide what matters and what does not.
• Comfort working close to digital products, without needing to be a product designer.
• Strong collaboration and communication skills.
• Structured, organized working style (files, templates, handover, consistency).
• Strong understanding of UI/UX principles and responsive design.
• Proactive and able to manage multiple priorities.

Responsibilities

• Brand ownership across marketing and digital touchpoints, with a coherent visual system.
• Define visual concepts behind campaigns, case studies, webinars, and content.
• Translate product thinking into brand-led stories that people want to engage with.
• Develop visual representations of product work for case studies, landing pages, and visual frameworks.
• Design and evolve Framna's website and digital experiences for clarity and usability.
• Collaborate with designers, marketers, and developers to execute with high quality.

Skills

Brand design

Brand storytelling

UI/UX understanding

Collaboration

Attention to detail

Visual craft

Tools

HubSpot

Job description

About Framna

Framna is a global team of builders, thinkers, and creators. United by one mission: partnering with ambitious brands to craft digital products that make everyday life better for millions of users.

We believe that excellent digital products can change everything. They define markets, reshape industries, and turn complexity into clarity. Together with our partners, we build products that create meaningful impact and stand the test of time.

Our culture is built on curiosity, trust, and a deep respect for the craft. We push forward with purpose, explore new ideas, and embrace uncertainty with confidence. Fearless collaboration is not a slogan for us. It is how we challenge assumptions, support one another, and grow stronger as a team.

More than 600 specialists across nine studios in Denmark, Sweden, Switzerland, the Netherlands, Poland, and the United States bring diverse skills, perspectives, and experiences. We consider that diversity our greatest strength.

We do right by our people and our partners, because the best work comes from teams who feel respected, encouraged, and inspired. We call our approach Win by product. It is both how we work and how we help our partners move ahead.

The role

We are looking for a Senior Brand Designer to own how the Framna brand comes to life visually - especially how we present our work, our thinking, and our products to the world.

You will act as a senior creative voice for the Framna brand, setting visual direction, defining the quality bar, and making final calls on brand expression across key initiatives. This is a hands-on role with real influence, where strong judgment matters as much as strong craft.

This role is about creative concept and brand storytelling, not just production. You will define the visual ideas behind campaigns, cases, and digital experiences, ensuring our work feels engaging, distinctive, and unmistakably Framna. You will work closely with marketing, product, and developers to turn complex product thinking into clear, compelling visual narratives.

If you care deeply about how work is presented - and you're not satisfied with "good enough" - this role is for you.

What you will do

Brand ownership

Own and evolve Framna's visual brand across marketing and digital touchpoints. Work within our brand system - typography, color, and graphic language - while knowing when and how to push it to support new ideas, products, and stories.

Ensure everything we put into the world feels intentional, premium, and coherent - from our website to campaign assets.

Creative concept & storytelling

Define the visual concepts behind campaigns, case studies, webinars, and content. Ask the important questions early: What's the idea? How is this different? How do we bring this to life in a way that's engaging and clear?

Translate Framna's product work and thinking into brand-led stories that people actually want to engage with - not consultancy decks, but compelling visual narratives.

Brand-led product storytelling

Work close to digital products and client work to create visual representations that showcase:

• how products work
• why they matter
• how they create value

This can include case studies, landing pages, visual frameworks, and concept work that brings product design to life without being a product designer yourself.

Web & digital experiences

Design and evolve Framna's website and digital experiences with a strong focus on clarity, storytelling, and usability. Collaborate closely with developers and other designers to ensure pixel-perfect implementation and high-quality execution.

Collaboration & craft

Collaborate with other designers, marketers, and subject‑matter experts to bring ideas to life. You will focus on defining the creative idea, while working with others on execution, scaling, and production where needed.

Help create reusable assets and visual building blocks that strengthen our visual profile and make our work easier to communicate consistently.

You provide clear creative direction and constructive feedback, and you challenge briefs and solutions when they do not serve the brand, the product story, or the user. You are comfortable making decisions and standing behind them.

What you will bring

• Solid experience in brand, marketing, web and digital design
• A strong sense of visual craft and attention to detail
• Experience translating complex ideas - especially product or digital work - into clear visual stories
• Confidence owning creative concepts end-to-end, with the judgment to decide what matters and what does not.
• Comfort working close to digital products, without needing to be a product designer
• Strong collaboration and communication skills
• Structured, organized working style (files, templates, handover, consistency)
• Strong understanding of UI/UX principles and responsive design.
• Organized, proactive, and able to manage multiple priorities with ease.
• A forward-thinking mindset: curious about new tools and comfortable using AI to enhance ideas, efficiency, and creative quality.
• A portfolio that shows:
  • brand thinking applied to digital work
  • strong visual concepts
  • storytelling, not just assets

Nice to have

• Familiarity with basic motion or animation (conceptual understanding is enough - execution can be outsourced)
• Experience working with CMS platforms (HubSpot is a plus)
• Experience creating digital product mockups or animated app demos.
• Retouching skills and a strong eye for photography quality.

Working at Framna

This is a full-time, hybrid role. Your home base can be one of our studios in Amsterdam, Copenhagen, or Stockholm. We believe great work happens where collaboration and focus meet, and you'll have flexibility to split your time between office and remote work.

We work in English, and strong written and verbal communication skills are required.