Senior Activation Manager

Wpp; Göteborgs kommun; Hybrid; SEK 900,000 - 1,200,000; Full time

Benefits offered by this job

Wellness allowance SEK 3,000

37.5-hour workweek

30 days vacation

Two paid volunteer days per year

Kollektivavtal / collective bargaining

Hybrid work model

Job summary

WPP Media in Gothenburg is looking for a Senior Activation Manager to lead media activation teams and drive delivery across paid media disciplines. You will coach specialists, oversee campaign setup, optimization, reporting, and ensure high-quality client outcomes.

You will strengthen delivery standards, pursue automation, and collaborate with HR and cross-functional leaders to develop talent and scalable processes in a hybrid work environment.

Qualifications

• 5–10 years of experience in media, marketing or advertising with senior responsibility.
• Experience leading, coaching or mentoring specialists or teams.
• Hands-on campaign setup, trafficking, tracking, optimization and reporting.
• Ability to translate client objectives into activation plans and measurable outcomes.
• Experience with recruitment, onboarding, training or upskilling initiatives is valued.
• Fluent Swedish and English (spoken and written).
• Ability to work across multiple specialist areas and guide delivery standards.
• Experience with large or complex clients and translating work to KPIs.

Responsibilities

• Lead and coach media specialists across disciplines and contribute hands-on to client delivery.
• Set up, optimize, track and report on paid media activity across platforms.
• Strengthen delivery standards and improve efficiency and automation.
• Collaborate with activation leaders, client teams and HR to ensure quality and outcomes.
• Develop high-performing specialists and manage cross-team collaboration.

Skills

Media experience

People leadership

Campaign setup

Analytics & reporting

Delivery standards

Client management

Automation & efficiency

Communication skills

Swedish language

English language

Recruitment & onboarding

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary and Impact

As Senior Activation Manager in Gothenburg, you will play a key leadership role across media activation teams and in WPP Media’s Gothenburg office. Our activation teams work within specialist areas of paid marketing, including paid social, paid search, programmaticadvertisingand tracking & analytics. In this context, activation means turning media strategies into live campaigns by planning, setting up,optimizing,trackingand reporting on paid media activity across platforms and channels. You will lead,coachand develop Media Specialists across disciplines, while also contributing hands‑on to client delivery. The role combines people leadership, operationalexcellenceand senior activationexpertise, with responsibility for ensuring high-quality campaign setup, optimization,reportingand delivery across disciplines. You will help build a strong, engaged and future‑ready team by setting clear goals, supporting career development, drivingcollaborationand ensuring effective ways of working across client and specialist teams. A central part of the role is to strengthen delivery standards, improve efficiency and automation, support resourceplanningand help teams adopt new tools, methodologies and processes that improve quality,profitabilityand client outcomes. Working closely with activation leaders, team managers, client teams, People/HR and the wider Gothenburg leadership team, you will act as a role model and escalation point in complex delivery or client situations. Your impact will be measured through the development of high‑performing specialists, strong client delivery, improved operational processes and a culture of continuous learning,collaborationand accountability.

Skills and Experience

• Minimum 5–10 years of relevant experience from media,marketingor advertising, with senior responsibility within at least one specialist area such as paid search, programmatic advertising, paid social, tracking and analytics, print, out-of-homeadvertisingor another relevant media discipline.
• Proven experience leading,coachingor mentoring specialists or similar teams, including setting goals, giving continuous feedback, supporting careerdevelopmentand creating clarity around expectations,performanceand development pathways.
• Strong hands‑on understanding of campaign setup, trafficking, tracking, optimization,reportingand delivery quality, with the ability to translate clientobjectivesinto effective activation plans and measurable outcomes.
• Solid understanding of how media delivery teamsoperate, preferably across more than one specialist area, with the ability to guide delivery standards, workflows, documentation,handoversand ways of working across teams.
• Experience working with large or complex clients, with the ability to connect day‑to‑day delivery, operationaldecisionsand specialist work to client KPIs, business goals and commercial priorities.
• Demonstrated ability to drive efficiency,automationand continuous improvement, and to support teams in adopting new tools, methodologies and processes that improve quality,profitabilityand operational effectiveness.
• Strong collaboration and communication skills,translatingcomplex topics into clear guidance and actions.
• Fluent communication skills in Swedish and English, both written and verbal.
• Experience with recruitment, onboarding, training, internal knowledge sharing or specialist upskilling initiatives is highly valued.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, andwe’rejust as committed to employee growth as we are toresponsiblemedia investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at thecutting edgeof marketing and advertising.

In Sweden, our benefits include a SEK 3,000 wellness allowance, a 37,5-hour workweek, half-days and "klämdagar" off,30 daysof vacation, and two paid volunteer days per year. WPP Media Sweden is a member ofAlmega, and all employees are covered by a collective bargaining agreement (kollektivavtal), which ensures occupational pension, insurance, and other negotiated terms. We host regular team activities, knowledge-sharing sessions, and wellness initiatives throughout the year.

WPP Media is an equal opportunity employer and considers applicants for all positions withoutdiscriminationor regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodationsor flexibility, please discuss this with the hiring team during the interview process.

Application

This is a full‑time permanent position with a start date as soon as possible . Weapplya six-month probationary period.

We believe that diverse perspectives make us stronger and encourage applications from people of all genders, backgrounds, and experiences.

Contact

If you have questions about the position, feel free to contact Anniken Haglund, MD Media Management & Delivery at [e-mail] . Due to GDPR, we do not accept applications via email.

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