Remote PPC Specialist for Data-Driven Growth

Jobgether; Danmark; Remote; SEK 420,000 - 700,000; Full time

Benefits offered by this job

100% remote work

Competitive salary

Career growth opportunities

Professional development

Job summary

Jobgether, partnering with a Sweden-based client, seeks a PPC Specialist to lead paid campaigns across Google Ads, Microsoft Ads, and social platforms to drive qualified traffic and conversions. This remote, full-time role demands strong analytical capabilities and hands-on campaign management.

You will handle planning, execution, tracking, and optimization while collaborating with performance marketers, content teams, and analytics specialists to align paid media with broader marketing goals.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field or equivalent practical experience.
• At least 3 years hands-on experience managing PPC and paid media campaigns.
• Strong working knowledge of Google Ads, including search, display, and remarketing.
• Experience with Google Analytics, tag management systems, conversion tracking, and campaign measurement.
• Proficiency in Excel or Google Sheets, including formulas, pivot tables, and data analysis.
• Strong analytical and problem-solving skills with ability to interpret performance data.
• Excellent written communication and ad-copywriting skills.
• Familiarity with landing page optimization, A/B testing, and CRO.
• Strong organizational and time-management skills for managing multiple campaigns.

Responsibilities

• Campaign strategy and planning: define objectives, KPIs, audience targeting, budget allocations, and bidding strategies.
• Campaign setup across Google Ads, Microsoft Ads, and social platforms, including search, display, shopping, and remarketing.
• Ad creation and testing: develop copy and test variations, extensions, audiences, and messaging.
• Performance monitoring and optimization: track CTR, CPC, CPA, ROAS, impressions, and conversions; adjust bids and budgets.
• Conversion rate optimization: collaborate with content, design, and development to improve landing pages and user journeys.
• Tracking and analytics: implement conversion tracking, UTM parameters, pixels, and Google Analytics.
• Reporting and insights: produce weekly/monthly/quarterly reports and present actionable recommendations.
• Budget management and forecasting: monitor spend and forecast traffic, leads, conversions, ROI.
• Cross-functional collaboration: share insights across channels to align paid media with SEO and content.

Skills

PPC optimization

Keyword research

A/B testing

Analytics

Budget management

Reporting & insights

Cross-functional collaboration

Strategic planning

Education

Bachelor's degree in Marketing or related

Tools

Google Ads

Microsoft Advertising

Google Analytics

Tag management systems

Excel/Sheets

SEMrush/Ahrefs

Unbounce/Optimizely

Job description

Jobgether, partnering with a Sweden-based client, seeks a PPC Specialist to lead paid campaigns across Google Ads, Microsoft Ads, and social platforms to drive qualified traffic and conversions. This remote, full-time role demands strong analytical capabilities and hands-on campaign management.

You will handle planning, execution, tracking, and optimization while collaborating with performance marketers, content teams, and analytics specialists to align paid media with broader marketing goals.