Programmatic Manager

Publicis Groupe Sweden; Stockholms kommun; Hybrid; SEK 600,000 - 750,000; Full time

Benefits offered by this job

Generous benefit package

Flexible work policy

Global AI learning platform

Work-from-anywhere opportunities

Job summary

Publicis Groupe Sweden is seeking a Senior Programmatic Manager to lead the strategy and execution of programmatic campaigns. You will champion AI-driven automation and collaborate with teams to achieve client goals.

The ideal candidate has 4+ years of experience in programmatic buying, knowledge of DSPs like DV360, and strong communication skills. This role offers flexibility and a great workplace culture focused on innovation and employee well-being.

Qualifications

• 4+ years of hands-on experience in programmatic buying, digital media optimization, or ad tech.
• Strong, practical knowledge of major DSPs such as DV360 and Amazon DSP.
• Fluency in English and Swedish (written and spoken).

Responsibilities

• Develop and lead programmatic strategies for clients.
• Oversee campaign setup, optimization, and budgeting across DSPs.
• Analyze campaign data and generate actionable insights.

Skills

Programmatic buying

Digital media optimization

AI-driven media tools

Data analysis

Communication skills

Tools

DV360

Amazon DSP

Job description

Company Description

Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.

We are proud winners of many awards and nominations, both in Sweden and internationally. We take special pride in working with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, TUI and many more.

At Publicis, we put our people first. We are proud to be certified as a Great Place to Work for five consecutive years (2022–2026) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in two offices in Vasastan (Odengatan and Upplandsgatan) and offer a flexible work policy.

Overview

Are you a programmatic expert ready to champion the next generation of data‑driven media? At Publicis Groupe, we believe in creativity, collaboration, and courage. We are looking for a highly skilled Senior Programmatic Manager who wants to be a driving force in our ongoing transformation journey within our talented programmatic team.

In this role, you will own the end‑to‑end strategy and hands‑on execution of complex programmatic campaigns across platforms like DV360, Amazon, and other key DSPs. You will be our internal champion navigating the cookieless future—championing our Connected ID and Connected Media frameworks—and pioneering the integration of AI‑driven automation into our daily operations. As a senior member of the team, you will set the benchmark for operational excellence, test cutting‑edge ad tech, and help elevate our collective programmatic product.

Responsibilities

Key Responsibilities

Strategic Leadership

• Develop and lead programmatic strategies, ensuring alignment with broader cross‑channel plans and client business goals.
• Drive the adoption of AI and automation tools to optimize bidding, audience segmentation, and creative personalization.
• Act as a thought leader among peers, continuously challenging the status quo and onboarding next‑generation programmatic solutions.

Campaign Management & Platform Execution

• Oversee and execute hands‑on campaign setup, targeting, optimization, and budgeting across DSPs (DV360, Amazon DSP, etc.).
• Ensure efficient and effective use of first‑, second‑, and third‑party data, leveraging modern identity resolution tools with privacy‑first frameworks in mind.
• Maintain rigorous quality assurance and ensure all campaigns follow industry best practices.

Insights & Cross‑Functional Collaboration

• Analyze complex campaign data to generate actionable insights and high‑impact performance recommendations.
• Work closely with channel specialists (e.g., Video, Audio, DOOH) and client teams to deliver seamless, integrated Connected Media strategies.
• Act as a trusted partner for clients, translating identity mechanics and technical metrics into clear business outcomes.

Qualifications

Profile & Mindset

• The Innovator: You have a natural drive for development and thrive in a rapidly changing environment. You are not afraid to experiment with AI and machine learning to find a competitive edge.
• The Collaborator: You naturally lead by example, enjoy sharing knowledge, troubleshooting complex tech setups, and collaborating with peers to elevate the team’s output.
• The Strategist: You enjoy working both conceptually and hands‑on, balancing big‑picture vision with flawless operational execution.

What You Bring

• Experience: 4+ years of hands‑on experience in programmatic buying, digital media optimization, or ad tech.
• Platform Expertise: Strong, practical knowledge of major DSPs (DV360, Amazon DSP, or similar).
• Tech Savvy: Familiarity with or a strong interest in AI‑driven media tools, predictive modeling, and automated optimization algorithms.
• Analytical Power: Excellent data literacy with the ability to turn numbers into compelling narratives (advanced Excel is a must; clean‑room or SQL experience is a plus).
• Communication: Strong organizational and presentation skills for both internal teamwork and client‑facing communication.
• Language: Fluency in English and Swedish (written and spoken).

Additional Information

Career Opportunities

Local and Global opportunities through the Power Of One.

Personal and Professional Learning

Global AI learning platform where you can participate in over 30,000 classes and connect with colleagues from all over the world.

Flexible Ways of Working

We want to be an employer where work‑life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work, regardless of where it is being done.

Work Your World

For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there is a Publicis office—whether that’s a new city, a favorite locale, or a different country.

Mental Health

The happiness and health of our people is paramount to us. We continuously work on maintaining a healthy and safe working environment through initiatives that facilitate the well‑being of our employees.

Benefits

Generous benefit package.

We look forward to your application!