Product Marketing Manager (m/f/d)

Leica Geosystems; Tanumshede; On-site; SEK 700,000 - 1,100,000; Full time

Benefits offered by this job

Career growth opportunities

Inclusive work environment

Flexible working hours

Bonus system and pension contributions

Employee events

Employee discounts

Job summary

Leica Geosystems, part of Hexagon, seeks an experienced B2B Product Marketing Manager to drive product positioning, messaging and go-to-market initiatives for Geomatics solutions. You will collaborate with global Product Management, Sales, and Marketing teams to bring complete measurement-grade offerings to field and office users.

You will gather customer and market insights, perform competitive analysis, and develop sales enablement content to enable sales across the customer journey.

Qualifications

• This role requires a bachelor's or master's degree in Marketing or a related field.
• Candidates should have 8+ years in B2B marketing and 2+ years in Product Marketing.
• Ability to translate complex technologies into clear customer value and messaging.
• Experience leading go-to-market strategies and product launches.
• Strong analytical skills in market research and competitive intelligence.
• Excellent project management and stakeholder management.

Responsibilities

• Define product positioning and messaging for Geomatics products, translating technical capabilities into customer value.
• Lead go-to-market initiatives and support global product launches with Sales and Marketing teams.
• Gather customer insights and conduct market/competitive analysis to strengthen market position.
• Create sales enablement materials such as presentations and battlecards.
• Collaborate with Product Management, Sales, and cross‑functional teams to drive growth.
• Measure effectiveness of marketing activities and optimize launches and GTM strategies.

Education

Bachelor's or Master's degree in Marketing or Business

8+ years in B2B marketing

2+ years in Product Marketing

Product positioning and messaging

Go-to-market strategy

Cross-functional collaboration

Market research and competitive intelligence

Sales enablement

Project management

Job description

Hexagon’s Infrastructure & Geospatial Business Area combines measurement, positioning, and mapping technologies to help geodata-dependent industries capture, measure, and visualise the physical world – turning data into actionable insights for better decisions and greater efficiency.

We are looking for an experienced B2B technology Product Marketing Manager to help drive growth across Leica Geosystems. As part of the Geomatics Division, you will represent trusted measurement technologies used to build critical infrastructure, monitor change, and map the world around us. You will help bring to market complete solutions that connect sensors, software, and services to support our customers from field to office. As an individual contributor in this strategic, international role, you will work closely with global Product Management, Sales, and Marketing teams to define product positioning and messaging, lead go-to-market initiatives and product launches, gather customer and market insights, and develop sales enablement materials that drive commercial success.

This appeals to you

• Develop compelling product positioning, messaging, and value propositions for Geomatics products and solutions, translating complex technical capabilities into clear customer value
• Lead go-to-market initiatives and support global product launches by collaborating with Product Management, Sales, and Marketing teams
• Gather customer insights, conduct market and competitive analysis, and identify opportunities to strengthen market positioning
• Create sales enablement materials, including presentations, battlecards, and customer-facing content, to support commercial success
• Partner with content and demand generation teams to develop impactful marketing assets across the customer journey
• Measure the effectiveness of product marketing activities and continuously optimize messaging, launches, and go-to-market strategies
• Collaborate with cross-functional global teams to drive business growth and deliver an outstanding customer experience

This is you

• Bachelor’s or master's degree in Marketing, Business Administration, or a related field
• 8+ years of B2B marketing experience, including 2+ years in Product Marketing
• Proven experience developing and executing go-to-market strategies and leading successful product launches
• Strong expertise in product positioning, messaging, and translating complex technologies into compelling customer value propositions
• Experience working closely with Product Management, Sales, and cross-functional global teams
• Strong analytical skills with experience in customer insights, market research, and competitive intelligence
• Excellent project management and stakeholder management skills
• Full professional proficiency in English, both written and spoken. German is a strong plus
• Experience in B2B technology, industrial technology, geospatial, construction, infrastructure, manufacturing, engineering, or related industries is a strong advantage

We offer you

• Opportunity to work with a talented and passionate global team
• Career growth and development opportunities
• A dynamic and inclusive work environment
• Flexible annual working hours based on a 40-hour week, with 100% employment
• Bonus system and extra-mandatory pension fund contributions
• Various discounts (Health, Car, Entertainment and much more)
• Employee events
• Warm and international corporate culture based on respect and cooperation

Here you can find more information about us as an employer.

About Us

At Hexagon, we are the global leader in measurement technologies. Our precision measurement, positioning, and autonomous solutions transform the world’s most vital industries – providing the confidence that customers rely on to build, navigate, and innovate.

From microns to Mars, we drive productivity, quality, safety, and sustainability where it matters most. We help industries operate smarter, reduce risk, and reach new levels of efficiency.

Looking ahead, we are advancing our customers towards a future of true autonomy – enabling them to meet sustainability and demographic challenges with confidence.

With approximately 16,000 employees across 50 countries, Hexagon combines global scale, expertise, and innovation to make a lasting impact across some of the world’s most vital industries.