Geospatial Product Marketing Manager | Flexible Hours

Leica Geosystems; Tanumshede; On-site; SEK 700,000 - 1,100,000; Full time

Benefits offered by this job

Career growth opportunities

Inclusive work environment

Flexible working hours

Bonus system and pension contributions

Employee events

Employee discounts

Job summary

Leica Geosystems, part of Hexagon, seeks an experienced B2B Product Marketing Manager to drive product positioning, messaging and go-to-market initiatives for Geomatics solutions. You will collaborate with global Product Management, Sales, and Marketing teams to bring complete measurement-grade offerings to field and office users.

You will gather customer and market insights, perform competitive analysis, and develop sales enablement content to enable sales across the customer journey.

Qualifications

• This role requires a bachelor's or master's degree in Marketing or a related field.
• Candidates should have 8+ years in B2B marketing and 2+ years in Product Marketing.
• Ability to translate complex technologies into clear customer value and messaging.
• Experience leading go-to-market strategies and product launches.
• Strong analytical skills in market research and competitive intelligence.
• Excellent project management and stakeholder management.

Responsibilities

• Define product positioning and messaging for Geomatics products, translating technical capabilities into customer value.
• Lead go-to-market initiatives and support global product launches with Sales and Marketing teams.
• Gather customer insights and conduct market/competitive analysis to strengthen market position.
• Create sales enablement materials such as presentations and battlecards.
• Collaborate with Product Management, Sales, and cross‑functional teams to drive growth.
• Measure effectiveness of marketing activities and optimize launches and GTM strategies.

Education

Bachelor's or Master's degree in Marketing or Business

8+ years in B2B marketing

2+ years in Product Marketing

Product positioning and messaging

Go-to-market strategy

Cross-functional collaboration

Market research and competitive intelligence

Sales enablement

Project management

Job description

Leica Geosystems, part of Hexagon, seeks an experienced B2B Product Marketing Manager to drive product positioning, messaging and go-to-market initiatives for Geomatics solutions. You will collaborate with global Product Management, Sales, and Marketing teams to bring complete measurement-grade offerings to field and office users.

You will gather customer and market insights, perform competitive analysis, and develop sales enablement content to enable sales across the customer journey.