Product Marketing Manager

grasp-ai.com; Stockholms kommun; On-site; SEK 600,000 - 900,000; Full time

Benefits offered by this job

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Job summary

Grasp is seeking a Product Marketing Manager to own positioning, launches and sales enablement for its AI dealmaking platform. You will collaborate with founders, product, engineering, sales and in-house finance experts, while spending significant time talking to customers.

The role is based in Stockholm, Sweden, with in-person work. You will craft messaging for private equity firms, M&A advisors, investment banks and consultancies, and drive Go-To-Market plans for global scale.

Qualifications

• Ownership mindset and ability to ship without direction.
• At least 2 years in product marketing, B2B SaaS.
• Experience marketing complex B2B products to sophisticated buyers.
• Ability to explain LLMs and agentic AI clearly, separating hype from real capability.
• Excellent writing; translate tech into clear value propositions.
• Experience creating sales enablement materials (decks, demos, battlecards).

Responsibilities

• Positioning & Messaging: Develop crisp messaging for core buyers and value propositions.
• Product Launches: Own launches end-to-end from roadmap to post-launch analysis.
• Sales Enablement: Equip AE, BDRs and CEMs with decks, demos and battlecards.
• Customer Stories: Turn outcomes into ROI stories and references.
• Competitive Intelligence: Track AI deal tools landscape and differentiate Grasp.
• Content & Thought Leadership: Shape website copy, webinars and LinkedIn content.

Skills

Ownership

B2B SaaS

Product marketing

Technical writing

Sales enablement

AI literacy

Job description

TL;DR: We're looking for a Product Marketing Manager to own how Grasp is positioned, launched and sold to the world's leading private equity firms and M&A advisors. You'll turn a fast-moving AI product into a clear, credible story for dealmakers and advisors - and help our sales team win.

Why Grasp

Grasp delivers first-move intelligence for deal teams. The best deals are won before a process starts, and Grasp makes sure our customers get there first. Our agents continuously read the market and catch what others miss - the founder with no successor, the new CFO with PE experience, the quiet blue-chip customer win - so our customers can make the call before anyone else and win deals competitors never saw coming.

Grasp is already used by 300+ of the world's leading private equity firms, M&A advisors and consultancies, including Triton, Bain & Company, PwC and EY. We're growing 4x per year, have offices in Stockholm, London, and soon New York, and are backed by renowned investors such as Octopus Ventures and Yanno Capital.

Role

As Product Marketing Manager at Grasp, you'll own our product positioning, launches and sales enablement as we scale globally. You will work closely with our founders, product and engineering teams, sales, and our in-house finance domain experts - and you will spend a lot of time talking to customers.

The role is based in Stockholm, Sweden. We use an in-person work model.

Your responsibilities will include:

• Positioning & Messaging: Develop crisp, credible messaging that translates Grasp's capabilities into clear value propositions for our core buyers - private equity firms, M&A advisors, investment banks and consultancies - grounded in what you hear from customers.
• Product Launches: Own launches end-to-end, from early roadmap discussions with product and engineering through announcement, rollout and post-launch analysis. Plan go-to-market with Growth so every launch reaches the right accounts and turns into pipeline. Run the launch calendar and keep messaging consistent while driving product adoption.
• Sales Enablement: Equip our Account Executives, BDRs and Customer Engagement Managers with pitch decks, demo narratives, battlecards and objection handling that hold up in front of sophisticated finance buyers.
• Customer Stories: Turn customer outcomes into case studies, ROI stories and references that show the deals Grasp helped customers find first.
• Competitive Intelligence: Track the fast-moving landscape of AI and data tools for deal teams and keep the whole company sharp on how Grasp differentiates.
• Content & Thought Leadership: Shape the narrative behind our website, product copy, webinars and LinkedIn content, and work with Growth to get it in front of the right audiences. The goal is to establish Grasp as the authority on how AI is changing the way deals are found and won.

Skills and requirements

We care more about ownership and drive than years on a CV. For this role you should:

• Bring real ownership and entrepreneurial drive. You treat product marketing at Grasp as your own, build processes from scratch, and get things shipped without waiting for direction.
• Have 2+ years of dedicated product marketing experience, ideally in B2B SaaS, including owning launches for technical products.
• Have experience marketing complex B2B products to sophisticated buyers.
• Understand how LLMs and agentic AI systems work well enough to explain them accurately, and to tell real capability from hype.
• Be an excellent writer who can turn complex technical capabilities into clear, differentiated value propositions for both executive and end-user audiences.
• Have experience building sales enablement material - decks, demos, battlecards - that holds up in competitive sales conversations.

Additionally, we think you will thrive in this role if you:

• Are excited about how AI will reshape private markets and dealmaking.
• Like to move fast, with a high sense of urgency in getting things done.
• Use AI tools daily in your own work and are curious about what they can do next.
• Have a finance background (for example as a banker, consultant or investor) or have marketed to financial services buyers.

What we offer

• Help define how AI transforms dealmaking.
• Own product marketing at a company growing 4x annually.
• Work directly with our CPO, founders and leading finance and AI talent.
• High ownership, fast decisions and room to grow.
• Competitive compensation, including stock options.