Product Marketing Manager

Oneflow; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Benefits offered by this job

Wellness allowance

Breakfast & fika

Modern office with snacks

Job summary

Oneflow, a contract platform in Sweden, seeks a Product Marketing Manager to shape ICP, messaging and GTM strategy. You will own positioning, drive major product launches and collaborate across Product, Sales, Marketing and Customer Success to convert priorities into executable plans.

You will bring market insights, pricing sense and strong storytelling, balancing strategic thinking with hands-on delivery to accelerate growth and adoption.

Qualifications

• 5+ years of hands-on Product Marketing experience in B2B SaaS.
• Strong understanding of ICP, positioning, messaging, GTM, product launches and competitive intelligence.
• Experience with pricing and packaging or broader commercial strategy.
• Strong analytical and research skills, with the ability to turn customer, market and competitive insights into clear recommendations.
• Excellent communicator and presenter who can influence across functions and seniority levels.
• Comfortable moving between strategy and hands-on execution.
• Commercially minded, proactive and highly organised, with a track record of taking ambiguous problems from idea to execution.
• Curious, pragmatic and motivated by getting things done and creating measurable impact.

Responsibilities

• Own and evolve our ICP, positioning, messaging and GTM strategy, turning complex product capabilities into clear, differentiated customer value.
• Lead or contribute to major product launches, from strategy and positioning through internal enablement, external activation and post-launch optimisation.
• Partner with Product, Sales, Marketing, Customer Success and Partnerships to turn business priorities into effective GTM plans and ensure consistent messaging across teams.
• Bring customer, market and competitive insights into product and commercial decisions through research, win/loss analysis, competitor intelligence and market analysis.
• Partner on pricing and packaging, helping translate product value into compelling commercial propositions.
• Work with rest of the marketing team to turn positioning and product stories into campaigns, content and demand-generation initiatives that support pipeline and adoption.
• Act as a connector across teams, bringing structure, clarity and momentum to complex initiatives and influencing stakeholders without relying on hierarchy.
• Measure success through business impact, including win rates, ACV, pipeline, competitive performance, product adoption and launch outcomes.

Skills

ICP

Positioning

GTM

Product launches

Competitive intelligence

Pricing & packaging

Analytical skills

Communication

Job description

Oneflow is the all-in-one contract platform that helps businesses create, negotiate, sign, and manage contracts throughout their entire lifecycle. We replace clunky PDFs and manual processes with interactive digital contracts designed to deliver a smoother customer experience. Publicly listed and continuously innovating with AI, we're shaping the future of contract automation.

As Product Marketing Manager, you’ll help define how Oneflow wins in the market, from who we target and how we position our products, to how we launch, price and drive adoption.

What you’ll do

• Own and evolve our ICP, positioning, messaging and GTM strategy, turning complex product capabilities into clear, differentiated customer value.
• Lead or contribute to major product launches, from strategy and positioning through internal enablement, external activation and post-launch optimisation.
• Partner with Product, Sales, Marketing, Customer Success and Partnerships to turn business priorities into effective GTM plans and ensure consistent messaging across teams.
• Bring customer, market and competitive insights into product and commercial decisions through research, win/loss analysis, competitor intelligence and market analysis.
• Partner on pricing and packaging, helping translate product value into compelling commercial propositions.
• Work with rest of the marketing team to turn positioning and product stories into campaigns, content and demand-generation initiatives that support pipeline and adoption.
• Act as a connector across teams, bringing structure, clarity and momentum to complex initiatives and influencing stakeholders without relying on hierarchy.
• Measure success through business impact, including win rates, ACV, pipeline, competitive performance, product adoption and launch outcomes.

Skills and requirements

• 5+ years of hands‑on Product Marketing experience in B2B SaaS.
• Strong understanding of ICP, positioning, messaging, GTM, product launches and competitive intelligence.
• Experience with pricing and packaging or broader commercial strategy.
• Strong analytical and research skills, with the ability to turn customer, market and competitive insights into clear recommendations.
• Excellent communicator and presenter who can influence across functions and seniority levels.
• Comfortable moving between strategy and hands‑on execution.
• Commercially minded, proactive and highly organised, with a track record of taking ambiguous problems from idea to execution.
• Curious, pragmatic and motivated by getting things done and creating measurable impact.

Why you’ll love working at Oneflow

• Be part of a growing company with an exceptional culture: our employee Net Promoter Score (eNPS) consistently exceeds the industry average.
• Work alongside a team with a clear vision, ambitious goals, and well-defined objectives and key results.
• Annual wellness allowance of 5,000 SEK.
• Daily breakfast, weekly fika, and a modern, fully equipped office stocked with snacks and beverages.
• Regular team activities and social events that reflect and strengthen our company culture.
• Parental leave top‑up to support you during family leave.
• Comprehensive benefits package including pension, insurance, and access to OpenUp for mental health support and coaching.
• Collaborate with highly skilled and inspiring colleagues from around the world.

Come work with us

We value gender equality and diversity in organisation, so we strive for a team that reflects the diversity in today’s society. At Oneflow we currently have 34 nationalities and are proud of an extremely diverse workplace.

Our recruitment is based on competence

The recruitment process begins with an interview with Talent Acquisition. Next, you will complete a personality and logic test, followed by a case, case interview and interview with the Hiring Manager. As the last step, we conduct reference and a background checks.

We can’t wait to meet you!

Visit our website for more information about our product and Oneflow. Visit our career page for more information about our culture and future colleagues.

Please note that Oneflow is currently not providing visa sponsorship or relocation support for this role. Candidates must have the right to work in the location they are applying for.

One more thing before you hit “Apply”

We really want to get to know you and not the AI version of you. No need to overthink it or try to sound a certain way. We care more about your thoughts and who you are. Speak from the heart and we’re listening!