PR and Marketing Specialist, Scandanavia

UNIQLO; Stockholms kommun; Hybrid; SEK 550,000 - 700,000; Full time

Benefits offered by this job

Competitive salary and holiday days

Bi‑Annual Bonus

Volunteer Day – twice a year

Great Location

30% staff Discount

Hybrid Working

Job summary

UNIQLO Stockholm is seeking a PR and Marketing Specialist to join the Scandinavian PR and Marketing team. Based in Stockholm, you will coordinate PR, influencer, affiliate, events and local marketing across Sweden (and Denmark) and collaborate with EU teams to deliver consistent UNIQLO brand storytelling.

The role requires Swedish and English fluency, strong relationship management, and solid project execution. Hybrid work and staff benefits are offered.

Qualifications

• Bachelor's degree in marketing, communications, PR or related field.
• 3–5 years of PR, marketing, influencer marketing or brand communications experience.
• Experience in media relations, influencer marketing, and event execution.
• Experience with international brands across traditional, social, and digital media.
• Retail experience is an advantage.
• Fluency in Swedish and English; Danish or another European language is a plus.

Responsibilities

• Coordinate day-to-day PR activities in Sweden in line with Scandinavian, EU and Global priorities.
• Manage the relationship with the local PR agency and support media outreach, storytelling, and press material development.
• Build and maintain relationships with media, stylists, cultural partners, and other key stakeholders.
• Support crisis communications, PR reporting, and performance analysis.
• Contribute to Scandinavian PR initiatives and selected activities in Denmark.
• Coordinate influencer and affiliate activities aligned with campaign and product priorities.
• Identify, manage, and develop relationships with creators, influencers, affiliates, and brand advocates.
• Support campaigns from briefing and product coordination to contracting, content approvals, seeding, and reporting.
• Collaborate with Social Media and Digital Marketing teams to maximise impact of influencer partnerships.
• Monitor performance, share recommendations, and support cross-market initiatives across Scandinavia.
• Coordinate local events, product launches, showroom activities, creator activations and seasonal previews.
• Manage event planning, logistics, and execution in collaboration with stores, agencies, and internal stakeholders.
• Support in-store activations that drive brand awareness, customer engagement, and commercial objectives.
• Evaluate results and share learnings from events and activations.
• Support Scandinavian and EU-led events where required.
• Coordinate product samples, media loans, gifting and seeding activities.
• Act as the main point of contact for local product requests from media, influencers, partners, and agencies.
• Maintain accurate product tracking, inventory management, and return processes.
• Support key product launches through proactive storytelling and product placement opportunities.
• Prepare regular reporting across PR, influencer, affiliate, and event activities.
• Analyse performance and provide key learnings and recommendations.
• Support budget tracking, purchase orders, invoices, contracts, and project administration.
• Maintain project documentation, calendars, and tracking tools.
• Work closely with Marketing, Retail, VM/IMD, Digital Marketing, and E‑commerce teams to deliver integrated campaigns.
• Collaborate with colleagues across Sweden and Denmark to ensure alignment and efficient execution.
• Support priority Scandinavian projects, brand trips, VIP experiences, and special activations.
• Partner with EU and Global teams to localise campaigns and represent market needs.
• Act as an ambassador for the UNIQLO brand and LifeWear philosophy across all touchpoints.

Skills

Swedish

English

Media relations

Influencer marketing

Event execution

Brand communications

Education

Bachelor's degree in marketing

Communications

Public Relations

Job description

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.

We are currently recruiting for a PR and Marketing Specialist to join our Scandinavian PR and Marketing team, based in our Stockholm office. Reporting to the SCA PR Manager, you will work closely with head office and store teams across Sweden and Denmark, as well as the wider EU team.

This is an opportunity for someone looking for a hands-on role which combines relationship management, project coordination and operational delivery across earned, influencer, and experiential channels. You will be responsible for coordinating day-to-day PR, influencer, affiliate, event and local marketing activities in Sweden, while supporting selected Scandinavian initiatives and projects in Denmark.

Working closely with local, European and Global teams, the successful candidate will help deliver consistent and high-quality execution of the UNIQLO brand and LifeWear philosophy across the region.

What you will be responsible for:

Public Relations

• Coordinate day-to-day PR activities in Sweden in line with Scandinavian, EU and Global priorities.
• Manage the relationship with the local PR agency and support media outreach, storytelling, and press material development.
• Build and maintain relationships with media, stylists, cultural partners, and other key stakeholders.
• Support crisis communications, PR reporting, and performance analysis.
• Contribute to Scandinavian PR initiatives and selected activities in Denmark.

Influencer & Affiliate Marketing

• Coordinate influencer and affiliate activities aligned with campaign and product priorities.
• Identify, manage, and develop relationships with relevant creators, influencers, affiliates, and brand advocates.
• Support campaigns from briefing and product coordination to contracting, content approvals, seeding, and reporting.
• Collaborate with Social Media and Digital Marketing teams to maximise the impact of influencer and affiliate partnerships.
• Monitor performance, share recommendations, and support cross-market initiatives across Scandinavia.

Events & Activations

• Coordinate local events, product launches, showroom activities, creator activations and seasonal previews.
• Manage event planning, logistics, and execution in collaboration with stores, agencies, and internal stakeholders.
• Support in-store activations that drive brand awareness, customer engagement, and commercial objectives.
• Evaluate results and share learnings from events and activations.
• Support Scandinavian and EU-led events where required.

Product Management

• Coordinate product samples, media loans, gifting and seeding activities.
• Act as the main point of contact for local product requests from media, influencers, partners, and agencies.
• Maintain accurate product tracking, inventory management, and return processes.
• Support key product launches through proactive storytelling and product placement opportunities.

Reporting & Administration

• Prepare regular reporting across PR, influencer, affiliate, and event activities.
• Analyse performance and provide key learnings and recommendations.
• Support budget tracking, purchase orders, invoices, contracts, and project administration.
• Maintain project documentation, calendars, and tracking tools.

Cross‑Functional Collaboration

• Work closely with Marketing, Retail, VM/IMD, Digital Marketing, and E‑commerce teams to deliver integrated campaigns.
• Collaborate with colleagues across Sweden and Denmark to ensure alignment and efficient execution.
• Support priority Scandinavian projects, brand trips, VIP experiences, and special activations.
• Partner with EU and Global teams to localise campaigns and represent market needs.
• Act as an ambassador for the UNIQLO brand and LifeWear philosophy across all touchpoints.

Skills, Experience and Attributes:

• Bachelor's degree in marketing, Communications, Public Relations or related field.
• 3-5 years of relevant experience in PR, marketing, influencer marketing or brand communications within fashion, lifestyle, retail or consumer brands.
• Experience in media relations, influencer marketing, and event execution.
• Experience working with international brands across traditional, social, and digital media.
• Experience in a retail environment is an advantage.
• An affinity with sustainability and purpose‑driven communication is a plus.
• Fluent in Swedish and English, both written and spoken is essential. Danish or another European language is an advantage.
• Strong project management and organisational skills with excellent attention to detail.
• Strong writing and communication skills with the ability to adapt messages to different audiences.
• Ability to interpret campaign and sales data and turn insights into clear recommendations.
• Professional, organised and eager to learn.
• Please not this role is based in Stockholm.

What we offer:

• Competitive salary and holiday days
• Bi‑Annual Bonus
• Volunteer Day – twice a year
• Great Location
• 30% staff Discount
• Hybrid Working

Commitment to Inclusion and Data Protection

UNIQLO is an inclusive employer and welcomes applications from all backgrounds regardless of age, race, gender, sexual orientation, disability, or other protected characteristics. We are committed to safeguarding your privacy and personal information; please refer to our privacy policy for details on our recruitment process.