Perfect Store & Trade Marketing Specialist

Versuni; Kista; On-site; SEK 472,590 - 661,626; Full time

Job summary

Versuni in Kista, Sweden seeks a dynamic professional to drive Perfect Store initiatives enhancing brand visibility and shopper navigation. This role entails leading execution with priority retail partners, managing promotional calendars, and designing customized planograms that align with brand objectives.

Ideal candidates will have Master’s degrees and 7+ years in shopper or trade marketing, demonstrating project management skills and cross-functional collaboration. This position contributes to the future of home living among a passionate global team.

Qualifications

• 7+ years of experience in shopper marketing focus on in-store execution.
• Proven ability to manage promotional calendars.
• Fluent in English with local languages required.

Responsibilities

• Drive Perfect Store initiatives to enhance brand visibility.
• Collaborate with KAMs to align promotions with brand objectives.
• Lead execution with priority customers for optimal store setups.

Skills

Shopper marketing

Trade marketing

Planogram design

Visual merchandising

Project management

Education

Master's degree in Business, Marketing, or related field

Job description

About The Role

Owns and drives the execution of Perfect Store initiatives to optimize in‑store visibility, shopper navigation, and brand activation across priority retail partners. Owns the 12‑month promotional calendar, leveraging golden rules for promotions, while tailoring local brand activation and in‑store displays to meet customer‑specific needs. Designs and customizes planograms and visual merchandising materials to ensure optimal shelf navigation and tracks the performance of in‑store shopper marketing to ensure delivery against key commercial objectives.

The Impact You’ll Make

• Collaborates closely with global Perfect Store capability function to roll‑out best practices, analytical tooling, etc. to strengthen local Perfect Store capability
• Coordinate Perfect Store plans with KAMs, Trade‑Marketing and Sales Operations (i.e., promo plans, planograms, etc.), to ensure that promotions are aligned with customer strategies and overall brand objectives
• Leads Perfect Store execution with priority customers: ensuring store setups, promotions, and displays meet the target standards for visibility and shopper engagement
• Designs and customizes planograms based on global guidelines, creating local planogram master templates tailored to customer‑specific needs. Working closely with retailers to design customized shopper marketing programs that align with their goals
• Tailors in‑store displays and visual merchandising to each customer, including secondary displays, end caps, and shelf navigation materials, ensuring optimal shopper flow and brand visibility. Working with retail teams to develop merchandising strategies, ensuring products are displayed optimally to drive conversion
• Tailors local brand activation plans by customer, ensuring brand activities align with the promotional strategy and deliver against in‑store execution goals
• Support Media Activation manager in tracking and reporting of in‑store shopper marketing performance, ensuring delivery against targets and adjusting plans based on performance data. Deploys Perfect Store tooling

KPI's

• Growth opportunities (realized): Incremental value (revenue, market share, IGM) identified or achieved from Perfect Store initiatives
• Perfect Store and planogram compliance: Percentage of priority stores meeting Perfect Store criteria and locally tailored planograms
• Trade Terms scorecard: % of contracts in compliance with Trade Terms golden rules on Perfect Stores counterparts.
• Store activation effectiveness: ROI & sales uplift from store activation plans

The Skills And Knowledge You’ll Bring

• Education: Master degree equivalent level in Business, Marketing, strategic management, or related field
• Experience: 7+ years of experience in shopper marketing, trade marketing, or commercial excellence, with a strong focus on in‑store execution, managing promotional calendars and trade partnerships
• Skills: Strong understanding of planogram design, and in‑store visual merchandising. Excellent project management and cross‑functional collaboration skills
• Language: Fluent in English, with local languages as required

What We’ll Give You In Return

Ready to make an impact?

From developing game‑changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world‑class brands, and shape the future of home living. We’re ready for you — are you ready for us?