Paid Social Director

Precis Digital; Stockholms kommun; On-site; SEK 1,500,000 - 2,100,000; Full time

Benefits offered by this job

30 days paid leave

Pension scheme

Health care contributions

Massage benefits

Free book orders

Great coffee

Job summary

Precis Digital seeks a senior Paid Social Director to lead strategic client engagements and drive paid social excellence across enterprise accounts in Sweden. You will connect paid social to growth and profitability, shaping local direction while translating global priorities and driving cross-functional execution.

You will partner with platform teams and internal experts to elevate client roadmaps, audits, and QBRs, ensuring top-tier advisory and measurable business impact.

Qualifications

• Proven ability to lead strategic paid social initiatives at enterprise level.
• Ability to connect paid social to tangible business outcomes and growth.
• Experience shaping local strategy while aligning global priorities.

Responsibilities

• Lead strategic client engagements and translate insights into growth opportunities.
• Identify platform diversification and creative/measurement improvements.
• Define local direction for paid social and drive adoption of global priorities.
• Collaborate across media, data, strategy and creative to deliver holistic solutions.
• Build senior relationships with platform partners to secure value and innovations.

Skills

Strategic leadership

Senior client advisory

Paid social strategy

Cross-functional collaboration

Platform partnerships

Tools

Automation

Data integration

MMM/incrementality

Job description

The Paid Social Director is the senior local leader for paid social excellence, strategic maturity, and enterprise client impact. This role positions paid social as a strategic growth driver. You are the senior expert brought into complex, high-value situations to cement the agency's position as a business-critical partner. Acting as the local connective tissue between client teams, platform partners, commercial owners, and the global function, you play a vital role in winning new business, expanding enterprise accounts, and elevating strategic clarity. Rather than managing people, you lead direction, standards, and agency capability—raising the level of paid social across pitches, partnerships, and team confidence.

What you will be doing

• Ensuring strategic client leadership and business impact for key enterprise clients, driving business-critical strategy and investment conversations. Connecting paid social media directly to commercial outcomes like growth, profitability, and market expansion, stepping into complex engagements to pivot strategies and unlock growth through automation, data integration, and platform diversification.
• Identify growth opportunities across existing clients, including platform diversification, creative transformation, measurement improvements, automation, data integration, and cross-solution collaboration.
• Define the local strategic direction for paid social, aligning global priorities with local execution across all major social platforms such as Meta, TikTok, Snapchat, Pinterest, Reddit, YouTube. Act as a senior thought leader and sparring partner for internal teams, identifying capability gaps and driving training initiatives while translating global paid social direction, platform priorities, and best practices into local adoption, client impact, and team behaviour. Elevate the quality of client roadmaps, audits, and QBRs by coaching teams to effectively communicate value to senior stakeholders.
• Ensure cross-solution/area collaboration by breaking down silos or blockers to integrate paid social into the wider client strategy and agency value proposition. Collaborate with media, data, strategy, and creative leaders to build holistic, cross-functional solutions. Solve performance limitations outside media buying by connecting paid social to adjacent capabilities like AI tech, creative production, first‑party data, and advanced marketing evaluation (MMM, incrementality).
• Build and maintain senior relationships with major platform partners (Meta, TikTok, Snapchat, Pinterest, Reddit, YouTube, and other relevant media and technology partners) to keep the organization ahead of ecosystem shifts, automation, and measurement changes. Secure commercial value through exclusive betas, funding, and incentives. Act as the local bridge between partners, client teams, and global functions to translate platform innovations into meaningful client recommendations.

Key Competencies

• Communication & Storytelling: Excellent presentation and communication skills, especially in senior client settings, pitches, internal leadership forums, and complex strategic discussions.
• Leadership Through Influence: Able to lead through expertise, trust, clarity, and influence rather than formal line management. Comfortable guiding client and media teams, commercial owners, and other cross-functional teams.
• Strategic Consulting: Ability to build trust with senior stakeholders by translating complex paid search dynamics into clear, commercially‑aligned strategic recommendations that drive business outcomes.
• Senior Paid Search Expertise: Deep expertise across paid search platforms, strategy, media buying, optimisation, creative performance, measurement, and platform development. Able to confidently advise on both executional detail and senior strategic direction.
• Creative Excellence: Champions creative as a foundational business lever, guiding clients and teams to align creative strategy with long‑term commercial growth, profitability, and business value.

Key Success Metrics

• Increased confidence and quality in local paid search strategy, storytelling, and senior client advisory.
• Stronger paid search presence in enterprise client relationships and strategic client conversations.
• Improved retention and reduced risk across strategically important paid search clients.
• Stronger local adoption of global paid search standards, frameworks, platform priorities, and best practices.
• Increased value generated through platform partner relationships, including betas, funding, education, incentives, and client opportunities.
• Improved collaboration between paid search and adjacent solution areas such as creative, data and broader media strategy.

What we offer

• An intense learning environment where you will be able to grow and develop your skills and passions alongside some of the brightest minds in the industry.
• A culture that is built on collaboration, trust and innovation. We value having fun together – that’s why we also have regular afterworks, team events and a yearly festival.
• Transparent salary setting – you can find it below the job description on our website.
• 30 days paid leave, flexible public holidays, parental pay, a solid pension scheme and key insurance. Our different offices also offer different perks such as massage, health care contributions, free book orders, healthy snacks and great coffee, EAP programs and your choice of PC or Mac.
• A diverse environment with a high focus on inclusion and belonging. We speak 46 native languages around Precis, and our internal inclusion score is 4.5 out of 5.

We are committed to building an inclusive and fair workplace that attracts talent and advances its people, regardless of their background, experiences or perspectives. We believe that a diverse set of minds will continue to contribute to our innovative culture and our ability to reinvent ourselves constantly.

To make things as smooth as possible, please ensure your CV is in English.