Digital Marketing Specialist – Paid Social and Programmatic

Trickle Distribution; Sweden; On-site; SEK 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Pension scheme

Incentive program

Learning opportunities

Job summary

Trickle Distribution is seeking a Digital Marketing Specialist to take operational ownership by driving projects forward and optimizing digital channels. In this role, you'll collaborate closely with clients and colleagues while ensuring quality delivery.

The ideal candidate will have a minimum of 4 years of experience in paid social, with agency experience preferred, and a strong understanding of programmatic buying. A competitive salary, pension scheme, and opportunities for learning are among the numerous perks offered.

Qualifications

• At least 4 years of hands-on experience in paid social.
• Experience working in an agency context managing multiple clients.
• Solid understanding of programmatic buying.

Responsibilities

• Plan and optimize campaigns across various platforms.
• Manage programmatic buys in relevant platforms.
• Conduct media planning and analysis from setup to reporting.
• Drive improvements through ongoing A/B testing.
• Manage budgets and reporting in dialogue with clients.

Skills

Paid social experience

Programmatic buying

Data-driven

Campaign planning

Client management

Tools

AdForm

BidTheatre

Job description

The role of Digital Marketing Specialist is a core part of what Trickle delivers. You’re expected to take operational and proactive ownership – driving projects forward, optimizing digital channels and contributing to the development of both our clients and our ways of working. You work closely with clients and colleagues alike, and you’re an important ambassador for the quality of our delivery.

Your role means being the driving force in campaign work and channel decisions – with a data‑driven approach and a solid understanding of the client’s business. You develop strategies and tactics based on the client’s goals and objectives, but always with the ambition to challenge them.

What we’re looking for

At least 4 years of hands‑on experience in paid social – ideally in an agency context where you’ve managed multiple clients and channels in parallel – and where programmatic buying has been a natural part of your toolkit.

What you'll actually do

• Plan, execute and optimize campaigns across Meta, LinkedIn, TikTok and other relevant channels
• Plan, execute, optimize and manage programmatic buys in platforms such as AdForm, BidTheatre and others
• Work operationally with media planning, implementation, tracking and analysis – from setup to final reporting
• Drive continuous, data‑backed improvement through ongoing A/B testing
• Manage budgets, forecasts and reporting in close dialogue with clients and account leads
• Work in line with the overarching strategy to ensure impact and relevance
• Stay sharp on platform changes, algorithm updates and new ad solutions within paid social and programmatic
• Understand how paid and organic efforts work together – and use that actively in channel strategy and budget allocation
• See how your work influences adjacent disciplines like paid search and content – and factor that into your planning
• Act as a sparring partner for colleagues within and beyond your own team
• Share insights and learnings from client work and channel tests
• Actively contribute to improving workflows and internal processes
• Participate in onboarding of new colleagues within your area of expertise when needed
• Get involved in pitch and upsell work – primarily upsell, but new business when needed
• Provide input to scoping and offering work
• Work closely with clients and act as an advisor within your areas of responsibility – you push back when needed
• Visualize results and insights in a clear, pedagogical way through dashboards and presentations
• Proactively identify improvement potential and put concrete recommendations on the table
• Participate in meetings, presentations and ongoing dialogue with the client team

You're the right fit if you

• Have at least 4 years of hands‑on experience working operationally with paid social – agency background preferred
• Have worked actively with programmatic and see it as a natural part of your skill set – not a side discipline
• Are comfortable owning the full flow – from strategy and implementation to reporting and recommendations
• Are data‑driven at your core, but understand that numbers need to be interpreted and communicated – not just reported
• Thrive in an environment with high autonomy, clear expectations and colleagues who expect you to show up and contribute for real

What we offer

• Highly engaged colleagues and clients, and a fast‑paced learning environment where you’ll sharpen your skills from day one
• Competitive salary, pension scheme, collective agreement, incentive program and perks
• Possibility to work from partner offices in the Nordics.
• Dedicated time for learning and side‑projects that help evolve both you and Trickle.
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