marknadsexpert

Sunmedic AB; Vellinge kommun; On-site; SEK 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Flexible work arrangements

Professional growth opportunities

Job summary

Sunmedic AB is looking for a Marketing Specialist based in Vellinge kommun, Sweden. This position focuses on developing integrated marketing campaigns, collaborating with product teams, and driving demand for innovative medical devices.

The ideal candidate will have a Bachelor's degree and over 2 years of marketing experience in healthcare. Proficiency in digital marketing tools, excellent communication skills, and the ability to work in a fast-paced environment are crucial.

We offer a competitive salary, flexible work arrangements, and a collaborative culture focused on professional growth.

Qualifications

• Over 2 years of marketing experience, preferably in medical devices or healthcare.
• Proficiency in digital marketing skills including SEO and social media management.
• Excellent written and verbal communication skills in English.

Responsibilities

• Develop and execute integrated marketing campaigns to drive awareness.
• Collaborate with cross-functional teams to create compelling messaging.
• Analyze market trends and customer insights to inform strategies.

Skills

Creative problem-solving

Data analysis

Content creation

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or related field

Tools

HubSpot

Salesforce

Google Analytics

Marketing automation tools

Job description

Overview

About Sunmedic Sunmedic is a forward-thinking medical device company dedicated to delivering innovative, safe, and effective products for patients. We’re seeking a results-driven Marketing Specialist to join our team and help grow our brand, generate demand, and support product launches across markets. This role offers the opportunity to shape go-to-market strategies, collaborate with cross-functional teams, and play a pivotal role in bringing life-saving devices to patients.

What you’ll do

• Develop and execute integrated marketing campaigns across digital and traditional channels to drive product awareness and demand.


• Collaborate with Product Manager, Sales, Regulatory, and Medical Affairs to create compelling messaging, positioning, and value propositions for target segments.


• Manage content creation (website, blogs, case studies, brochures, social media) and lifecycle activities aligned with product launches and lifecycle management.


• Plan and optimize digital marketing efforts (SEO/SEM, social media, analytics) to achieve lead generation and pipeline goals.


• Analyze market trends, customer insights, and competitive landscape to inform strategy and tactics.


• Support events, webinars, and trade shows; coordinate collateral and speaker opportunities.


• Measure, report, and optimize campaign performance with clear KPI dashboards.


• Ensure brand consistency and adherence to regulatory/compliance considerations in marketing materials.


• Mentor junior team members and contribute to a collaborative marketing culture.

Who you are

• A creative, data-driven marketer with a growth mindset and a collaborative approach.


• Strong storyteller who can translate complex medical device value into clear, compelling messaging.


• Results-oriented with excellent project management and prioritization skills.


• Comfortable working in a fast-paced environment and cross-functional teams.


• Clear communicator with the ability to engage both technical and non-technical stakeholders.

What you have

• Education: Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field.


• Experience: >2 years of marketing experience, preferably in medical devices or healthcare; B2B experience a plus.


• Digital skills: Proficiency with marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), Google Analytics, SEO/SEM, and social media management.


• Language: Proficiency in English (written and spoken); additional languages a plus.

Skills

• Strong written and verbal communication; compelling content creation.


• Ability to analyze data, derive insights, and translate into action.


• Project management, budgeting, and vendor coordination abilities.


• Design sense for basic visuals or familiarity with design tools is a plus.


• Knowledge of regulatory considerations for medical devices in marketing materials is a plus.

Nice-to-have

• Experience supporting product launches or lifecycle marketing in a regulated industry.


• Experience with events, webinars, and field marketing.


• Knowledge of ISO 13485-related processes or quality systems awareness.

What we offer

• Competitive salary and benefits.


• Flexible work arrangements and a collaborative, innovative culture.


• Opportunities for professional growth and meaningful impact in the medical device field.