Product & Marketing Director - ContextVision

Haeger & Carlsson; Sweden; On-site; SEK 1,200,000 - 2,000,000; Full time

Job summary

ContextVision is seeking a strategic and hands-on Product & Marketing Director to shape the portfolio and commercial direction. You will lead Product Management, Product Marketing, and Market Communication across markets, collaborating with customers, clinicians, OEM partners, R&D, Sales and Executive Management.

You will drive portfolio strategy, go-to-market execution, and successful product launches, ensuring lifecycle success and cross-functional alignment in a global, innovative environment.

Qualifications

• Senior leadership experience within Product Management, Product Marketing, Commercial Strategy, or related areas.

Responsibilities

• Lead Product Management, Product Marketing, and Market Communication as one integrated team.
• Define and execute portfolio strategy, market segmentation, and go-to-market activities.
• Drive product launches, sales enablement, and global marketing communications.

Skills

Leadership

Strategic thinking

Portfolio management

Go-to-market

Education

Bachelor's or Master's degree in Marketing, Business, Medical Technology, Engineering, or related field

Job description

Lead portfolio strategy, product management, and global marketing in a company shaping the future of Software as a Medical Device, medical imaging, and quantitative diagnostics.

Haeger & Carlsson is proud to partner with ContextVision in the recruitment of their next Product & Marketing Director.

As Contextvison continues to expand its focus on image analysis, quantitative imaging, and AI-driven diagnostic solutions, this role offers a unique opportunity to shape both the product portfolio and commercial direction of the business.

We are looking for a strategic and hands‑on leader with a strong track record in medical device product management, product marketing, and commercial strategy. Working closely with customers, clinical stakeholders, OEM partners, R&D, Sales, and Executive Management, you will play a key role in leading portfolio strategy, driving go-to-market execution, as well as supporting the global Sales team to accelerate the company’s continued growth.

As Product & Marketing Director, you will lead and be accountable for Product Management, Product Marketing, and Market Communication as one integrated team. Combining strategic leadership with a hands‑on approach when needed, you will drive portfolio strategy, go-to-market activities, product launches, and global marketing initiatives. You will play a key role in ensuring the portfolio’s success throughout its life cycle while fostering close collaboration across functions and markets.

You will report to the Chief Product and Service Officer and become part of an international organization where innovation, collaboration, and customer value are at the core of the business.

About ContextVision

ContextVision is a medical technology software company specializing in image enhancement, image analysis, and artificial intelligence. For more than 40 years, the company has partnered with leading OEM manufacturers worldwide, helping improve image quality, diagnostic confidence, and clinical outcomes. Today, ContextVision's solutions are integrated into imaging systems used globally, while the company continues to break new ground within AI-driven healthcare, quantitative ultrasound, and biomarker-based diagnostics.

Key Responsibilities

• Lead Product Management, Product Marketing, and Market Communication as one integrated team, with overall responsibility for portfolio strategy, positioning, and life cycle management.
• Lead, develop, and coach a multidisciplinary team while fostering collaboration, accountability, and performance.
• Establish shared ways of working, templates, and quality standards across the team, while actively supporting capability development and driving operational excellence where needed.
• Define and execute portfolio strategy, market segmentation, value propositions, go-to-market activities, and differentiated solution offerings that combine products, services, and tools to maximize customer value and market penetration.
• Identify and evaluate new portfolio opportunities, define product concepts based on customer and market needs, and drive selected initiatives through development to successful market launch, including future offerings in quantitative imaging and other emerging areas.
• Provide strategic direction for portfolio roadmaps and life cycle management, working closely with Product Management to align market needs, R&D capabilities, and business priorities.
• Drive market intelligence, customer insights, and competitive analysis to identify growth opportunities and guide portfolio development.
• Lead product launches, sales enablement initiatives, global marketing communications, brand management, campaigns, events, and digital channels.
• Build alignment and influence across technical, clinical, commercial, and executive stakeholders, combining strategic leadership with a hands‑on approach to ensure successful execution and business impact.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Medical Technology, Engineering, or a related field.
• Senior leadership experience within Product Management, Product Marketing, Commercial Strategy, or a combination of these areas, in a medical device or health technology company.
• Proven ability to lead and develop multidisciplinary teams while influencing technical, clinical, commercial, and executive stakeholders in international and cross‑functional environments.
• Strong track record of driving organizational change, establishing structure, and creating cross‑functional alignment during periods of transformation and growth.
• Proven success in portfolio strategy, lifecycle management, go‑to‑market planning, and product launches, translating market, customer, and clinical insights into commercially successful offerings in close collaboration with R&D.
• Experience developing global product positioning, messaging, product marketing content, and sales enablement programs at HQ level to support international commercialization and growth.
• Experience within medical imaging, image analysis, diagnostic software, healthcare AI, Software as a Medical Device (SaMD), or related healthcare technology fields.
• Experience from complex B2B technology environments. Experience working with OEM partnerships, integrated solutions, and long sales cycles is highly valued.
• Fluent in English.

Questions are answered by:

Anna Emterling, Sr Recruitment Manager
[phone]
[e-mail]