Marketing Specialist

Minnovation International AB; Stockholms kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

Minnovation International AB in Stockholm is seeking a Marketing Specialist to drive day-to-day marketing for BYD and Denza in the Stockholm market. You will collaborate with Sales and After-Sales to promote vehicles, create engaging content, and support showroom activities.

The role focuses on social media, digital advertising, events, and local campaigns with a hands-on approach to content production, ensuring consistent presentation across all touchpoints.

Qualifications

• 1–4 years of experience in marketing, digital marketing, social media, content creation, or a similar role.
• Experience in an automotive dealership, automotive, retail, or other customer-facing business is an advantage.
• Strong understanding of social media and digital marketing.
• Hands-on experience with photo and video creation/editing.
• Experience with digital advertising platforms.
• Strong creative and visual skills.
• Good organisational and communication skills.
• Ability to manage multiple activities and work independently.
• Comfortable working in a customer-facing dealership/showroom environment.
• Experience with Canva, Adobe Creative Suite, Meta Business Suite, Google Ads, or similar tools is an advantage.
• Fluent English and Swedish.

Responsibilities

• Manage the dealership's social media channels for BYD and Denza.
• Create engaging photo and video content featuring vehicles, showroom activities, customer experiences, campaigns, and events.
• Film, edit, and publish reels, videos, photos, and other marketing content.
• Plan and manage the dealership's social media and marketing content calendar.
• Create and manage local digital advertising campaigns to increase awareness, enquiries, test drives, and showroom visits.
• Coordinate printed marketing materials, including brochures, flyers, posters, banners, and showroom displays.
• Plan and support vehicle launches, test-drive events, showroom events, customer activities, and local promotional events.
• Work closely with the Sales team to promote vehicles, campaigns, offers, and dealership activities.
• Support the After-Sales team with relevant local marketing and customer communication activities.
• Create marketing content highlighting vehicle features, technology, design, electric mobility, and customer benefits.
• Ensure that BYD and Denza are presented consistently and professionally across channels.
• Coordinate with external suppliers, photographers, agencies, printers, and other partners when required.
• Monitor campaign and social media performance and use insights to improve future activities.
• Stay updated on automotive, social media, digital marketing, and local dealership marketing trends.

Skills

Marketing

Digital marketing

Social media

Content creation

Photo & video editing

Social advertising platforms

Canva

Adobe Creative Suite

Meta Business Suite

Google Ads

English

Swedish

Tools

Canva

Adobe Creative Suite

Meta Business Suite

Google Ads

Job description

About the Role

We are looking for Marketing Specialist to take responsibility for the day-to-day marketing activities of an automotive dealership representing BYD and Denza in the Stockholm market.

You will work closely with the Sales and After-Sales teams to promote vehicles, create engaging content, support showroom activities, organise events, and strengthen the dealership's local presence.

Key Responsibilities

• Manage the dealership's social media channels for BYD and Denza.

• Create engaging photo and video content featuring vehicles, showroom activities, customer experiences, campaigns, and events.

• Film, edit, and publish reels, videos, photos, and other marketing content.

• Plan and manage the dealership's social media and marketing content calendar.

• Create and manage local digital advertising campaigns to increase awareness, enquiries, test drives, and showroom visits.

• Coordinate the dealership's printed marketing materials, including brochures, flyers, posters, banners, and showroom displays.

• Plan and support vehicle launches, test-drive events, showroom events, customer activities, and local promotional events.

• Work closely with the Sales team to promote vehicles, campaigns, offers, and dealership activities.

• Support the After-Sales team with relevant local marketing and customer communication activities.

• Create marketing content highlighting vehicle features, technology, design, electric mobility, and customer benefits.

• Ensure that BYD and Denza are presented consistently and professionally across social media, advertising, showroom materials, events, and other customer touchpoints.

• Coordinate with external suppliers, photographers, agencies, printers, and other marketing partners when required.

• Monitor campaign and social media performance and use insights to improve future dealership marketing activities.

• Stay updated on automotive, social media, digital marketing, and local dealership marketing trends.

Requirements

• 1-4 years of experience in marketing, digital marketing, social media, content creation, or a similar role.

• Experience in an automotive dealership, automotive, retail, or other customer-facing business is an advantage.

• Strong understanding of social media and digital marketing.

• Hands-on experience with photo and video creation/editing.

• Experience with digital advertising platforms.

• Strong creative and visual skills.

• Good organisational and communication skills.

• Ability to manage multiple activities and work independently.

• Comfortable working in a customer-facing dealership/showroom environment.

• Experience with Canva, Adobe Creative Suite, Meta Business Suite, Google Ads, or similar tools is an advantage.

• Fluent English and Swedish.

What We Offer

• An independent and hands-on marketing role within the automotive industry.

• The opportunity to manage marketing activities for two premium automotive brands.

• A dynamic and international working environment.

• The opportunity to shape and develop the brands' local presence in the Swedish market.