Community management specialist (Nordics)

BYD Europe; Stockholms kommun; On-site; SEK 480,000 - 600,000; Full time

Benefits offered by this job

Competitive remuneration

Team-building events

Zero-emission transition impact

Career development opportunities

Job summary

BYD Europe is seeking a Community Growth & Engagement specialist to lead Nordic-focused initiatives, grow the user base, and shape localized content across Instagram, TikTok, and Facebook. You will plan campaigns, collaborate with marketing and after-sales teams, and monitor engagement metrics to inform strategy.

This full-time role is based in Sweden and offers opportunities to contribute to the transition toward zero-emission transportation and to develop skills in a fast-growing EV ecosystem.

Qualifications

• Bachelor’s degree or above.
• 2+ years experience in community operations, social media, or content marketing.
• Strong understanding of Nordics digital platforms and user behavior.
• Passion for automotive industry; EV knowledge is a plus.
• Excellent English and Swedish / Norwegian / Danish / Finnish communication and copywriting skills.
• Strong ownership and execution mindset.
• Deep understanding of Nordics market, local user behavior, culture, and digital trends.
• Proven experience in localized community operations and user engagement strategies.

Responsibilities

• Develop and execute Nordic-focused community growth strategies.
• Drive user engagement through campaigns, discussions, and interactive content.
• Identify and nurture key users (KOLs, active contributors, brand advocates).
• Plan and publish localized content (posts, topics, campaigns).
• Moderate user-generated content for quality and compliance.
• Plan online and offline campaigns and events.
• Collaborate with marketing and after-sales teams on engagement initiatives.
• Monitor community metrics and provide actionable insights.

Skills

Community operations

Social media

Content marketing

Nordics market knowledge

Copywriting

Ownership & execution

Education

Bachelor’s degree or above

Tools

Instagram

TikTok

Facebook

Job description

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Key Responsibilities

Community Growth & Engagement

• Develop and execute community growth strategies tailored to the Nordics market
• Drive user engagement through campaigns, discussions, and interactive content
• Identify and nurture key users (KOLs, active contributors, brand advocates)

Content Planning & Management

• Plan and publish high-quality, localized content (posts, topics, campaigns)
• Moderate user-generated content to ensure quality and compliance
• Identify trending topics and align content with user interests

Campaign & Event Execution

• Plan and execute online and offline campaigns (e.g., test drive events, meetups)
• Collaborate with marketing and after-sales teams to launch engagement initiatives
• Support offline activities such as vehicle showcases and community events

Data & Insights

• Monitor community performance metrics (engagement, retention, growth)
• Analyze user behavior and optimize content and operations strategies
• Provide regular reports and actionable insights

Skills, Qualifications, and Experience Required

• Bachelor’s degree or above
• 2+ years experience in community operations, social media, or content marketing
• Strong understanding of Nordics digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)
• Passion for automotive industry (EV knowledge is a plus)
• Excellent English and Swedish / Norwegian / Danish / Finnish communication and copywriting skills
• Strong sense of ownership and execution
• Strong understanding of the Nordics market, including local user behavior, culture, and digital trends
• Proven experience in localized community operations and user engagement strategies

We Offer

• Competitive remuneration based on performance and experience.
• Opportunities for department and company-wide team building events.
• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

Location: Sweden
Type of Employment: Full-time