Marketing Content and Operations Specialist

Cochlear Bone Anchored Solutions AB; Göteborgs kommun; On-site; SEK 500,000 - 700,000; Full time

Job summary

Cochlear Bone Anchored Solutions AB is seeking a Marketing Content and Operations Specialist for Europe. You will support development and delivery of regional marketing strategies, coordinate materials across Europe, and oversee campaigns with cross-functional teams to ensure brand consistency and effective execution.

Responsibilities include planning initiatives, tracking KPIs, managing collateral, and aiding budget tracking. Travel may be required for regional events and programs.

Qualifications

• Bachelor's degree in marketing or business administration.
• Minimum 4 years in marketing, communications, or campaign marketing; digital marketing experience a plus.
• Experience with content personalization and measuring marketing performance.

Responsibilities

• Execute strategic marketing plans across Europe, aligning with global strategy.
• Plan and run new marketing initiatives and campaigns across Europe.
• Oversee campaign implementation, track KPIs, and monitor effectiveness with regional/global teams.
• Adapt and manage product/corporate messaging and marketing materials across channels.
• Act as a brand champion, ensuring content aligns with brand guidelines.
• Support consumer events and programs, ensuring regulatory compliance.
• Manage marketing collateral registration and approval processes.
• Assist in budgeting for special projects and campaigns; track spending.
• Maintain marketing tools and databases; ensure efficient document management.

Skills

Brand development

Content strategy

Campaign management

Content personalization

Reporting & analytics

Communication skills

Initiative & self-dependence

Education

Bachelor's degree in marketing or business administration

Post-secondary education 2+ years in Journalism and Information

Job description

Marketing Content and Operations Specialist

Cochlear Bone Anchored Solutions AB

The OpportunityThe Marketing Communications Specialist, Europe plays a crucial role in shaping the Cochlear customer experience by supporting the development, implementation, and delivery of our marketing and communications strategy. This role oversees and coordinates marketing materials, campaigns, and tracking data to ensure the marketing function has full oversight of B2B and B2C marketing activities across the European sub-region.Location: Europe Hub locations, preferable Mechelen, Vienna, GothenburgKey Responsibilities

• Support the execution of strategic marketing plans across the sub-region, ensuring alignment with the EMEA and global strategic marketing strategy.
• Plan and execute new marketing initiatives and campaigns across the European sub-region.
• Oversee the implementation of campaigns, track KPIs, and monitor effectiveness in collaboration with EMEA & Global teams.
• Adapt, streamline, and manage product, corporate messaging, and marketing materials across all channels.
• Act as a brand champion, ensuring content creation aligns with internal processes and brand guidelines.
• Support consumer events and programs, ensuring compliance with regulatory requirements.
• Manage marketing collateral registration and approval processes.
• Assist in budget allocation for special projects/campaigns and track spending.
• Maintain marketing tools and databases, ensuring efficient document management.

About You. As we grow our operations, we are looking for people who share our passion for delivering quality hearing solutions to our customers. To add value to Cochlear in this role, you'll be able to demonstrate the following skills and experience:Education:

• Bachelor's degree in marketing or business administration.

Experience:

• Minimum 4 years in marketing, communications, or campaign marketing. Experience in digital marketing, product lifecycle management, and working in international matrix organizations is a plus.

Skills:

• Strong brand development and content strategy skills.
• Ability to coordinate integrated marketing campaigns and manage marketing channels.
• Experience in content personalization and marketing performance management.
• Excellent written and verbal communication skills.
• Strong reporting and analytical abilities.
• Initiative and self-dependence in identifying business needs and providing solutions.

Region-specific Requirements:

• International travel required (estimated 25%)
• Ability and willingness to work with people from different cultural backgrounds

Utbildning

Krav

• Eftergymnasial utbildning två år eller längre inom Journalistik och information