Marketing Campaign Specialist

Elisa Industriq; Stockholms kommun; On-site; SEK 420,000 - 540,000; Full time

Benefits offered by this job

The opportunity to help build and grow

Collaborative international team

Job summary

Elisa Industriq is seeking a proactive Marketing Campaign Specialist to plan, execute, and optimize integrated B2B campaigns that build brand awareness, generate demand, and drive pipeline growth.

You’ll collaborate with Sales and marketing peers to turn priorities into impactful campaigns across channels, combining campaign execution, content, digital marketing, and analytics to deliver measurable business results.

Qualifications

• 2+ years of experience in B2B marketing, campaign marketing, demand generation, or a similar role.
• Experience executing multi-channel marketing campaigns.
• Strong understanding of the B2B buyer journey and lead generation.

Responsibilities

• Plan and execute integrated B2B marketing campaigns aligned with business objectives.
• Develop campaign messaging based on customer needs and commercial priorities.
• Manage campaigns across channels including LinkedIn, Google, email, webinars, events, and partner channels.
• Create and optimize lead generation and nurture activities along the buyer journey.
• Work with Sales to ensure effective lead handover and conversion.

Skills

B2B Marketing

Campaign Management

Demand Generation

Marketing Automation

English & Swedish communication

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

Job description

Elisa Industriq is a leading provider of advanced software solutions for planning, scheduling, and optimization in complex industrial environments. We help manufacturing and supply chain organizations improve efficiency, resilience, and decision-making through data-driven, intelligent solutions.

As part of the Elisa Group, we combine deep industrial expertise with the scale and stability of a leading technology company.

The Role

We are looking for a proactive and commercially minded Marketing Campaign Specialist to join our growing marketing team.

In this role, you will plan, execute, and optimize integrated B2B marketing campaigns that build brand awareness, generate demand, and contribute directly to pipeline growth. You will work closely with Sales, subject-matter experts, and marketing colleagues to turn business priorities into impactful campaigns across multiple channels.

This is a hands-on role for someone who enjoys combining campaign execution, content creation, digital marketing, and analytics, while taking ownership from idea to measurable business results.

Key Responsibilities

Campaigns & Demand Generation

• Plan and execute integrated B2B marketing campaigns aligned with business and marketing objectives.
• Develop campaign messaging and activities based on customer needs, market insights, and commercial priorities.
• Manage campaigns across channels including LinkedIn, Google, email, webinars, events, partner channels, and the website.
• Create and optimize lead generation and nurture activities throughout the buyer journey.
• Work closely with Sales to ensure effective lead handover, follow-up, and conversion.
• Continuously test and optimize campaigns, landing pages, audiences, and conversion paths.

Content & Digital Marketing

• Create and coordinate engaging campaign content, including emails, landing pages, social media content, webinars, customer stories, and sales enablement materials.
• Localize and adapt global content for local market needs and target audiences.
• Support paid digital marketing activities with relevant messaging, content, and campaign assets.
• Drive marketing activities before and after webinars, trade shows, conferences, and customer events.

Measurement & Optimization

• Monitor campaign performance and track KPIs including leads, pipeline, conversion, and engagement.
• Analyze results and identify opportunities to improve campaign effectiveness and ROI.
• Share insights and recommendations with stakeholders to support continuous improvement.

Who You Are

• A hands-on marketer who enjoys turning plans into action and delivering measurable results.
• Commercially minded, with a strong interest in growth, demand generation, and business impact.
• Comfortable managing multiple projects and collaborating across cross-functional teams.
• Curious, proactive, and eager to learn new things and challenge the status quo.
• Creative in your thinking and structured in your execution.
• Motivated by outcomes and continuous improvement rather than vanity metrics.

Experience & Skills

• 2+ years of experience in B2B marketing, campaign marketing, demand generation, or a similar role.
• Experience executing multi-channel marketing campaigns.
• Good understanding of the B2B buyer journey, lead generation, and campaign optimization.
• Experience with marketing automation and CRM platforms such as HubSpot or similar.
• Experience with LinkedIn Campaign Manager and/or Google Ads is a plus.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills in English and Swedish.

What We Offer

• A high-impact role with clear ownership and visibility.
• The opportunity to help build and scale growth initiatives.
• A collaborative international team with marketers and industry experts.
• Freedom to experiment, learn, and make a measurable business impact.
• A supportive team where ideas are valued and turned into action.
• Continuous learning and development opportunities.

Are you interested? We look forward to hearing from you!

Elisa Industriq creates software solutions for operational intelligence by multiplying industrial knowledge with AI innovation. Our businesses-camLine, sedApta, Polystar, CalcuQuote, TenForce, and Gridle serve over 2,500 clients internationally in the manufacturing, telecommunications, and energy sectors.

Elisa Industriq delivers business value for customers by reducing costs, improving quality, and generating growth. Our software solutions integrate with customers' existing systems to optimize their operations in areas including manufacturing execution, supply chain optimization, network analytics, and energy management.

Elisa Industriq is part of Elisa, an international telecommunications and technology company headquartered in Finland. Elisa Industriq employs over 1,500 experts in Europe, Asia, and North America.

elisaindustriq.com