B2B Campaign & Demand Gen Specialist

Elisa Industriq; Stockholms kommun; On-site; SEK 420,000 - 540,000; Full time

Benefits offered by this job

The opportunity to help build and grow

Collaborative international team

Job summary

Elisa Industriq is seeking a proactive Marketing Campaign Specialist to plan, execute, and optimize integrated B2B campaigns that build brand awareness, generate demand, and drive pipeline growth.

You’ll collaborate with Sales and marketing peers to turn priorities into impactful campaigns across channels, combining campaign execution, content, digital marketing, and analytics to deliver measurable business results.

Qualifications

• 2+ years of experience in B2B marketing, campaign marketing, demand generation, or a similar role.
• Experience executing multi-channel marketing campaigns.
• Strong understanding of the B2B buyer journey and lead generation.

Responsibilities

• Plan and execute integrated B2B marketing campaigns aligned with business objectives.
• Develop campaign messaging based on customer needs and commercial priorities.
• Manage campaigns across channels including LinkedIn, Google, email, webinars, events, and partner channels.
• Create and optimize lead generation and nurture activities along the buyer journey.
• Work with Sales to ensure effective lead handover and conversion.

Skills

B2B Marketing

Campaign Management

Demand Generation

Marketing Automation

English & Swedish communication

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

Job description

Elisa Industriq is seeking a proactive Marketing Campaign Specialist to plan, execute, and optimize integrated B2B campaigns that build brand awareness, generate demand, and drive pipeline growth.

You’ll collaborate with Sales and marketing peers to turn priorities into impactful campaigns across channels, combining campaign execution, content, digital marketing, and analytics to deliver measurable business results.