Marketing and Student Recruitment Manager – Bachelor Programs

HANDELSHÖGSKOLAN I STOCKHOLM; Stockholms kommun; On-site; SEK 45,000 - 60,000; Full time

Job summary

HANDELSHÖGSKOLAN I STOCKHOLM is seeking a Marketing and Student Recruitment Manager to enhance its global visibility and attract talented students. This role combines strategic planning and hands-on marketing and recruitment initiatives, focusing primarily on international markets.

You will represent the school at international events and perform market analysis, ensuring a coordinated approach to student recruitment.

The ideal candidate possesses strong communication skills in both Swedish and English, along with experience in marketing and a proactive attitude.

Qualifications

• Fluent in Swedish and English.
• Experience in marketing, student recruitment, or related field.
• Possess strong organizational skills and attention to detail.

Responsibilities

• Develop and implement marketing strategies focused on international student markets.
• Conduct market research and competitive analysis.
• Plan and evaluate recruitment activities across various channels.

Skills

Strategic thinking

Project management

Communication skills

Relationship management

Data-driven mindset

Education

Experience in marketing or student recruitment

Experience in higher education sector

Tools

CRM systems

Job description

Stockholm School of Economics (SSE) is looking for a driven and internationally minded Marketing and Student Recruitment Manager to join our Marketing and Student Recruitment team.

About the role

In this role, you will play a key part in strengthening SSE's global visibility and attracting talented students from around the world. You will develop and execute marketing and recruitment initiatives for our Bachelor programs, with a primary focus on international markets. The position combines strategic planning, market analysis, relationship management, and hands‑on execution of recruitment and marketing activities.

You will work closely with the Marketing and Recruitment Manager responsible for the domestic Bachelor recruitment cycle, ensuring a coordinated and impactful approach to student recruitment across all target markets.

As an ambassador for SSE, you will regularly represent the school at international recruitment fairs, conferences, high school visits, and networking events. International travel is therefore an integral part of the role.

Key responsibilities

• Develop and implement marketing and student recruitment strategies for SSE's Bachelor programs, with a primary focus on international student markets.
• Conduct market research, competitive analysis, and business intelligence to identify target audiences, recruitment opportunities, and emerging trends.
• Plan, execute, and evaluate marketing campaigns and recruitment activities across digital and offline channels.
• Lead student recruitment initiatives, including webinars, virtual information sessions, school presentations, one-to-one meetings, and education fairs, and support the team during the annual Open House event.
• Represent SSE at international recruitment events, conferences, fairs, and in professional networks, while also supporting domestic recruitment activities when needed.
• Build and maintain strong relationships with internal stakeholders, external agencies, international high schools, study counsellors, and recruitment partners.
• Drive digital marketing activities, including social media campaigns, Google ads, lead generation, email marketing, website content, and online advertising.
• Oversee the production and maintenance of marketing and recruitment materials, including brochures, fact sheets, videos, articles, landing pages, and other promotional content.
• Monitor, analyze, and report on marketing performance and recruitment outcomes, providing actionable insights and recommendations.
• Manage cross‑functional marketing and recruitment projects from planning and implementation through evaluation and follow‑up.
• Handle administrative processes related to marketing activities, including invoice administration, processing, and follow‑up.

Who we are looking for

We are looking for a proactive and results‑oriented professional who enjoys combining strategic thinking with hands‑on execution. You are comfortable taking ownership of projects, building relationships across cultures, and working in a dynamic international environment.

• A strategic and analytical mindset, with the ability to translate insights into effective marketing and recruitment initiatives.
• Strong project management skills and the ability to manage multiple priorities and deadlines simultaneously.
• Excellent communication and presentation skills, with the confidence to engage a wide range of audiences and stakeholders.
• A collaborative and relationship‑focused approach, with a talent for building and maintaining strong partnerships.
• A proactive, self‑driven attitude and the ability to work both independently and as part of a team.
• Strong organizational skills, attention to detail, and the ability to manage administrative processes effectively.
• A data‑driven and results‑oriented approach, with a focus on achieving goals and KPIs.
• Creativity, curiosity, and an interest in exploring new opportunities, channels, and approaches to student recruitment.
• Flexibility and adaptability, with the ability to thrive in a fast‑paced and international environment.
• Cultural awareness and confidence in representing SSE both nationally and internationally.
• A positive, service‑minded attitude and commitment to delivering an outstanding experience for prospective students and stakeholders.

Qualifications

• Excellent written and spoken communication skills in both Swedish and English.
• Experience in marketing, student recruitment, business development, communications, or related field.
• Experience working with CRM systems.
• Experience from the higher education sector, universities, or business schools is considered highly meritorious.