Marketing and Student Recruitment Manager – Bachelor Programs

Handelshögskolan i Stockholm; Stockholms kommun; Hybrid; SEK 450,000 - 600,000; Full time

Job summary

Handelshögskolan i Stockholm is seeking a Marketing and Student Recruitment Manager for its Bachelor programs. The role involves developing strategies to attract international students, conducting market research, and executing marketing campaigns.

We seek a results-oriented professional with strong project management and communication skills. Applicants should have experience in marketing or student recruitment, preferably in the higher education sector. This position offers a dynamic international environment and the chance to represent SSE at global recruitment events.

Qualifications

• Excellent written and spoken communication skills in both Swedish and English.
• Experience in marketing, student recruitment, business development, communications, or a related field.
• Experience from the higher education sector, universities, or business schools is considered highly meritorious.

Responsibilities

• Develop and implement student recruitment strategies for Bachelor programs.
• Conduct market research and competitive analysis.
• Plan and execute marketing campaigns across multiple channels.
• Lead student recruitment initiatives and represent SSE at international events.
• Maintain relationships with internal and external partners.
• Drive digital marketing activities and oversee promotional content.

Skills

Strategic and analytical mindset

Project management skills

Excellent communication skills

Collaboration and relationship-building

Self-driven and proactive attitude

Organizational skills

Data-driven focus

Creativity and curiosity

Cultural awareness

Positive service-minded attitude

Education

Experience in marketing or student recruitment

Experience with CRM systems

Experience in higher education sector

Job description

Marketing and Student Recruitment Manager – Bachelor Programs

External Relations

Stockholm School of Economics (SSE) is looking for a driven and internationally minded MarketingandStudent Recruitment Manager to join ourMarketing and Student Recruitmentteam.

In this role, you will play a keypartin strengthening SSE's global visibility and attracting talented students from around the world. You willdevelopand execute marketing and recruitment initiatives for our Bachelor programs, with a primary focus on international markets. The position combines strategic planning, market analysis, relationship management, and hands-on execution of recruitment and marketing activities.

You will work closely with the MarketingandRecruitment Manager responsible for the domestic Bachelor recruitment cycle, ensuring a coordinated and impactful approach to student recruitment across all target markets.

As an ambassador for SSE, you will regularlyrepresenttheschool at international recruitment fairs, conferences, high school visits, and networking events. International travel is therefore an integral part of the role.

• Develop and implement marketing and student recruitment strategies for SSE's Bachelor programs, with a primary focus on international student markets.
• Conduct market research, competitive analysis, and business intelligence toidentifytarget audiences, recruitment opportunities, and emerging trends.
• Plan, execute, and evaluate marketing campaigns and recruitment activities across digital and offline channels.
• Lead student recruitment initiatives, includingwebinars, virtual information sessions, school presentations, one-to-one meetings, and education fairs, and support the team during the annual Open House event
• Represent SSE at international recruitment events, conferences, fairs, andinprofessional networks, while also supporting domestic recruitment activities when needed.
• Build andmaintainstrong relationships with internal stakeholders, external agencies, international high schools, study counsellors, and recruitment partners.
• Drive digital marketing activities, including social media campaigns, Googleads, lead generation, email marketing, website content, and online advertising.
• Oversee the production and maintenance of marketing and recruitment materials, including brochures, fact sheets, videos, articles, landing pages, and other promotional content.
• Monitor,analyze, and report on marketing performance and recruitment outcomes, providing actionable insights and recommendations.
• Manage cross-functional marketing and recruitment projects from planning and implementation through evaluation and follow-up.
• Handle administrative processes related to marketing activities, including invoice administration, processing, and follow-up.

Whowearelookingfor

We are looking for a proactive and results-oriented professional who enjoys combining strategic thinking with hands-on execution. You are comfortable taking ownership of projects, building relationships across cultures, and working in a dynamic international environment.

You bring:

• A strategic and analytical mindset, with the ability to translate insights into effective marketing and recruitment initiatives.
• Strong project management skills and the ability to manage multiple priorities and deadlines simultaneously.
• Excellent communication and presentation skills, with the confidence to engage a wide range of audiences and stakeholders.
• A collaborative and relationship-focused approach, with a talent for building andmaintainingstrong partnerships.
• A proactive, self-driven attitude and the ability to work both independently and as part of a team.
• Strongorganizationalskills, attention to detail, and the ability to manage administrative processes effectively.
• A data-driven and results-oriented approach, with a focus on achieving goals and KPIs.
• Creativity, curiosity, and an interest in exploring new opportunities, channels, and approaches to student recruitment.
• Flexibility and adaptability, with the ability to thrive in a fast-paced and international environment.
• Cultural awareness and confidence inrepresentingSSE both nationally and internationally.
• A positive, service-minded attitude and commitment to deliveringanoutstandingexperience for prospective students and stakeholders.

Qualifications

• Excellent written and spoken communication skills in both Swedish and English.
• Experience in marketing, student recruitment, business development, communications, or relatedfield.
• Experience working with CRM systems.
• Experience from the higher education sector, universities, or business schools is considered highly meritorious.

SSE is committed to a balanced gender distribution and values a variety of backgrounds and experiences among our employees. We therefore welcome all applicants regardless of their gender, ethnicity, gender identity or expression, disability, sexual orientation, age, or religion or other beliefs. We strive to have a fair and inclusive recruitment process.