Head of Sales Nordics

AUTO1 Group; Bromma; On-site; SEK 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Equity participation

Competitive compensation

Leadership role

Job summary

AUTO1 Group is seeking a Head of Sales Nordics to lead commercial performance across the region. You will steer a regional sales organisation, guide strategic decisions, and ensure a consistently reliable experience for professional sellers.

Role combines strategic ownership with hands-on execution, reporting to the VP Nordics. Strong leadership and a track record in high-growth environments are essential.

Qualifications

• University degree in Business Administration, Sales, Marketing, or related field.
• Significant experience in Sales or Commercial roles within automotive, e-commerce, technology, or high-growth environments.
• Proven ability to lead high-performing sales teams across multiple countries or markets.
• Strong commercial mindset with the ability to navigate fast-changing, international settings.
• Excellent communication skills in Swedish and English; Danish and/or Finnish is an advantage.

Responsibilities

• Oversee and drive Sales & Remarketing performance across Nordic markets with accountability for volume, revenue, profitability, and cost efficiency.
• Manage merchant-related processes end-to-end to ensure measurable impact on financial outcomes and merchant satisfaction.
• Lead, develop, and hold the Sales organisation accountable for meeting and surpassing targets.
• Build and maintain relationships with major automotive partners and stakeholders.
• Negotiate and close commercial agreements at regional and local levels.
• Collaborate with Operations, Tech & Product, and Finance to design and implement solutions that improve merchant experience.
• Advocate for professional sellers, ensuring consistency, transparency, and service quality across all touchpoints.
• Monitor and optimize KPIs, enforcing process discipline and identifying areas for improvement.
• Work with Nordic Management to advance regional strategy and report progress, risks, and interventions.

Skills

Sales leadership

Nordics region

International experience

Strategic mindset

Communication (ENG & SV/DA)

Education

University degree in Business Administration, Sales, Marketing, or related field

Tools

CRM software

Job description

Choose challenge. Choose pace. Choose growth.

Are you prepared to operate in a high-velocity, execution-driven tech environment?

We are seeking a Head of Sales Nordics to lead commercial performance across the region. This role requires disciplined operational leadership, strong commercial judgement, and the ability to build durable partnerships within the automotive ecosystem. You will guide a regional sales organisation, influence key strategic decisions, and ensure our professional sellers receive a consistently reliable experience. The role combines strategic ownership with hands-on execution and reports directly to our VP Nordics.

Choose challenge if you are ready!

• Oversee and drive Sales & Remarketing performance across the Nordic markets, with accountability for volume, revenue, profitability, and cost efficiency


• Manage merchant-related processes end-to-end to ensure measurable impact on financial outcomes and merchant satisfaction


• Lead, develop, and hold the Sales organisation accountable for meeting and surpassing defined targets


• Build and maintain relationships with major automotive partners and stakeholders


• Negotiate and close commercial agreements at regional and local levels


• Collaborate closely with Operations, Tech & Product, and Finance to design and implement solutions that improve merchant experience and operational throughput


• Act as the primary advocate for professional sellers, ensuring consistency, transparency, and service quality across all touchpoints


• Monitor and optimize key performance indicators, enforcing process discipline and identifying areas for improvement


• Work with the Nordic Management team to advance regional strategy and report directly on progress, risks, and required interventions

• University degree in Business Administration, Sales, Marketing, or a related field is preferred


• Significant experience in Sales or Commercial roles, ideally within automotive, e-commerce, technology, or high-growth environments


• Proven ability to lead high-performing sales teams across multiple countries or markets


• Strong commercial mindset with the ability to navigate fast-changing, international settings


• Excellent communication skills in Swedish and English; Danish and/or Finnish is an advantage

Our Culture

• We treat operational challenges as opportunities to refine and scale our business


• You will work on initiatives with direct impact, steep learning, and meaningful responsibility


• We expect high standards and continuous improvement at all levels of the organisation


• Our flat structure and fast decision cycles support rapid execution

What we offer

• A key leadership role in one of Europe’s fastest-growing technology companies


• A seat on the local leadership team with influence over commercial and strategic direction


• Direct contribution to a high-growth phase in a leading automotive marketplace


• Work with experienced industry operators who have scaled a business to multi-billion revenue levels


• Competitive compensation, including equity participation

Contact

Sofie Odell

AUTO1 Group is Europe’s leading digital automotive platform. As a dynamic tech company, we are revolutionizing the automotive industry with our brands wirkaufendeinauto.de, AUTO1.com and Autohero. Our strong team of 6.000 people is dedicated to making Europe-wide car trading and transport as fast and stress-free as possible for our customers. Join us, building the best way to buy and sell cars online.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.