Head of Growth Marketing & ABM (Enterprise)

Head Agent Sweden AB; Göteborgs kommun; On-site; SEK 746,348 - 1,066,212; Full time

Benefits offered by this job

30 days of vacation

Comprehensive benefits including pension

Wellness allowance

Job summary

A leading B2B SaaS company is seeking a Head of Marketing & Demand Generation in Gothenburg to own and build their marketing function. This strategic role requires developing demand generation strategies to create predictable and scalable demand among enterprise customers. The ideal candidate has proven B2B SaaS marketing experience, strong demand generation background, and excellent communication skills in English, with Swedish as a plus. The position allows for significant personal impact in a high-growth scale-up environment.

Qualifications

• Proven experience building and owning B2B SaaS marketing in complex enterprise environments.
• Strong background in demand generation and pipeline-driven marketing towards large organisations.
• Solid experience with CRM and marketing automation tools.

Responsibilities

• Own, build and develop Weissr’s entire marketing function from scratch.
• Define and drive Weissr’s positioning and value propositions.
• Design and execute a demand generation strategy targeting enterprise accounts.

Skills

Strategic thinking

Operational execution

Demand generation

B2B SaaS marketing

Account-based marketing

Value propositions

Analytical mindset

CRM and marketing automation

Excellent English skills

Tools

HubSpot

LinkedIn Ads

Google Ads

Job description

A leading B2B SaaS company is seeking a Head of Marketing & Demand Generation in Gothenburg to own and build their marketing function. This strategic role requires developing demand generation strategies to create predictable and scalable demand among enterprise customers. The ideal candidate has proven B2B SaaS marketing experience, strong demand generation background, and excellent communication skills in English, with Swedish as a plus. The position allows for significant personal impact in a high-growth scale-up environment.