GTM Lead – Data, Analytics & AI (Nordic Growth)

Greenstep; Stockholms kommun; Hybrid; SEK 700,000 - 1,100,000; Full time

Benefits offered by this job

Well-being support

Together bonus

Greenstep Academy

Career opportunities

Hybrid work model

Job summary

Greenstep is seeking a skilled GTM Lead to build the go-to-market motion for data, analytics and AI offerings in the Nordics. You will own strategy and execution for Nordic expansion, with support from sales and business leaders.

You will define ICPs, messaging, and channel mix, own the pipeline dashboard, and create a repeatable market-entry playbook for new countries, driving success across Finland and Sweden and beyond.

Qualifications

• 5+ years in a GTM, growth or marketing role in B2B SaaS or tech consulting.
• Experience marketing both a product and expert services.
• Track record in new market or geographic expansion.
• Hands-on partner-led or channel GTM experience, ideally in the Microsoft ecosystem.
• Experience selling to enterprise or mid-market buyers in data, analytics, finance or operations.
• Strong written communication. You produce content yourself, including on technical subjects.
• Comfort making decisions from pipeline data.
• Finnish or Swedish, plus professional English. English is our office language.

Responsibilities

• Define and execute GTM strategy starting with Finland and Sweden.
• Own pipeline generation across content, SEO, paid, events and outbound.
• Build the expertise-led content engine that sells consulting: reference stories, thought leadership, and the technical credibility that gets us into evaluations.
• Develop partner enablement materials and joint GTM playbooks.
• Own positioning and sales enablement for both offerings, aimed at the CFO, CIO, CDO and CTO buyers who sign for them.
• Drive our presence at Nordic events.

Skills

GTM strategy

Pipeline generation

Content marketing

Partner enablement

Sales enablement

B2B SaaS

Tools

Wordpress

Job description

Greenstep is seeking a skilled GTM Lead to build the go-to-market motion for data, analytics and AI offerings in the Nordics. You will own strategy and execution for Nordic expansion, with support from sales and business leaders.

You will define ICPs, messaging, and channel mix, own the pipeline dashboard, and create a repeatable market-entry playbook for new countries, driving success across Finland and Sweden and beyond.