GTM Lead - Data, Analytics & AI (Espoo or Stockholm)

Greenstep; Stockholms kommun; Hybrid; SEK 700,000 - 1,100,000; Full time

Benefits offered by this job

Well-being support

Together bonus

Greenstep Academy

Career opportunities

Hybrid work model

Job summary

Greenstep is seeking a skilled GTM Lead to build the go-to-market motion for data, analytics and AI offerings in the Nordics. You will own strategy and execution for Nordic expansion, with support from sales and business leaders.

You will define ICPs, messaging, and channel mix, own the pipeline dashboard, and create a repeatable market-entry playbook for new countries, driving success across Finland and Sweden and beyond.

Qualifications

• 5+ years in a GTM, growth or marketing role in B2B SaaS or tech consulting.
• Experience marketing both a product and expert services.
• Track record in new market or geographic expansion.
• Hands-on partner-led or channel GTM experience, ideally in the Microsoft ecosystem.
• Experience selling to enterprise or mid-market buyers in data, analytics, finance or operations.
• Strong written communication. You produce content yourself, including on technical subjects.
• Comfort making decisions from pipeline data.
• Finnish or Swedish, plus professional English. English is our office language.

Responsibilities

• Define and execute GTM strategy starting with Finland and Sweden.
• Own pipeline generation across content, SEO, paid, events and outbound.
• Build the expertise-led content engine that sells consulting: reference stories, thought leadership, and the technical credibility that gets us into evaluations.
• Develop partner enablement materials and joint GTM playbooks.
• Own positioning and sales enablement for both offerings, aimed at the CFO, CIO, CDO and CTO buyers who sign for them.
• Drive our presence at Nordic events.

Skills

GTM strategy

Pipeline generation

Content marketing

Partner enablement

Sales enablement

B2B SaaS

Tools

Wordpress

Job description

Greenstep is a Finland based, family-owned growth company founded in 2010, providing high-quality technology and back office services to support our clients' development and long-term success. Today, we are a community of almost 800 experts across the Nordics and Europe, and growing fast.

BI Book is our own SaaS analytics platform. Over 1,000 companies across Europe already run on it. It plugs into the business systems customers already use and gives leadership teams ready-made analytics, planning and AI tools.

Our consulting team is 60+ people. They support our SaaS clients and build custom solutions: data and analytics platforms, AI solutions, and business applications. So when a client needs a product, we have one. When they need something built, we build it. Most competitors have to pick a side.

We are now looking for a skilled GTM Lead to build the go-to-market motion for our data, analytics and AI business.

The Role

A hands-on GTM lead to own our go-to-market motion across Nordic market expansion and product and services marketing.

This is a foundational hire. You will help us build the structure, not inherit it. You will own the strategy and execute it, with our sales team and business leaders supporting you.

In practice, you will

• Define and execute GTM strategy, starting with Finland and Sweden and expanding from there. ICP, messaging, channel mix.


• Own pipeline generation across content, SEO, paid, events and outbound, and report on pipeline contribution, CAC and conversion.


• Build the expertise-led content engine that sells consulting: reference stories, thought leadership, and the technical credibility that gets us into evaluations.


• Develop partner enablement materials and joint GTM playbooks.


• Own positioning and sales enablement for both offerings, aimed at the CFO, CIO, CDO and CTO buyers who sign for them.


• Drive our presence at Nordic events.

What success looks like in 12 months

• Defined ICPs and messaging for both the product and consulting offerings, ready for the sales team to use as they are.


• A pipeline dashboard you own, with CAC and conversion tracked by market, channel and offering.


• A working cross-sell path between consulting and BI Book, measured rather than assumed.


• An AppSource listing that generates inbound.


• A repeatable market-entry playbook, proven in one new country.

Requirements

• 5+ years in a GTM, growth or marketing role, in B2B SaaS, software or technology consulting.


• Experience marketing both a product and expert services, or a clear view on how the two differ.


• A track record in new market or geographic expansion.


• Hands-on partner-led or channel GTM experience, ideally in the Microsoft ecosystem or an equivalent vendor ecosystem.


• Experience selling to enterprise or mid-market buyers in data, analytics, finance or operations.


• Strong written communication. You produce content yourself, including on technical subjects.


• Comfort making decisions from pipeline data.


• Finnish or Swedish, plus professional English. English is our office language.

Nice to have

• Background in BI, data platforms, ERP or adjacent enterprise software.


• Experience with usage-based or seat-based SaaS pricing.


• Marketing automation and CRM at configuration level, not just usage.


• Familiarity with how buying differs market by market across the Nordics.


• Experience with Content Management Systems, especially Wordpress.

What are the perks?

• Support for your well-being. Everyone's well-being at work is a top priority for us. Our occupational health is comprehensive, and our offices are ergonomically designed. We have different well-being support via Epassi depending on the country. But the number one thing that supports your well-being at work, though, is a sustainably built resource budget.


• A salary model that matches your responsibilities and experience. All Greenstep employees are also included in our Together bonus, through which we share 10% of the annual operating profit among all employees, regardless of role.


• Support and time for development. Continuous learning is at the core of what we do. Our own Greenstep Academy offers training in various topics almost weekly.


• Career opportunities in a growing family-owned company. We grow organically and profitably, without compromising on quality. Growth means new opportunities: new jobs, investment in our people's skills, and business continuity. Our culture has developed together over the years, and our values show up in everyday work.

Since 2010 we have grown to almost 800 people and more than 3,000 customers. We provide the full spectrum of technology and back office services, from data and analytics, AI and ERPs to accounting and interim CFOs, for some of the fastest growing companies in Finland and across the Nordics. Everyone works closely together, so you will work with our consultants and product team, and with systems and integrations specialists, CFOs, accountants, payroll and HR specialists. Most importantly, with great customers.

We have more than fifteen offices in Finland, and you can also find Greenstep in Estonia, Sweden, Norway, Denmark and the Netherlands. We work in hybrid mode and spend at least 50% of working time in the office with colleagues. In this role we prefer someone joining our team in the Espoo or Stockholm office, but we are open to strong candidates in our other Nordic offices.