Growth-Driven Marketing Data Analyst

Cafeyn Group; Stockholms kommun; On-site; SEK 550,000 - 750,000; Full time

Benefits offered by this job

Private health insurance

Pension plan

Life insurance

Disability insurance

Globalization Partners contracts

Job summary

Cafeyn Group is seeking a Marketing Data Analyst to join our team, sitting at the intersection of Data, Marketing and Product. You will own and analyse our key B2C marketing data, driving performance insights and data-driven decisions across acquisition and retention.

You will build self-serve reporting, AI-powered data products, and ensure tracking remains accurate, up to date, and compliant across platforms. A strong background in SQL, Python and marketing analytics is essential.

Qualifications

• Strong proficiency in SQL and Python, with the ability to independently query, analyse and manipulate data.
• Experience working with B2C marketing data in a subscription-based business.
• Proven experience in marketing analytics and reporting, translating business questions into analyses and insights.
• Experience with marketing tracking and measurement, including GDPR, SKAN, DMA and the broader digital tracking ecosystem.
• Strong analytical storytelling skills to communicate recommendations to technical and non-technical stakeholders.
• Experience cross-functional collaboration with Marketing, Product and Data teams.

Responsibilities

• Own B2C marketing KPIs from a data perspective and ensure accuracy for weekly and monthly reviews.
• Support Marketing with reporting, dashboards, and performance indicators.
• Analyse the acquisition funnel to identify growth levers and provide actionable recommendations.
• Run advanced marketing analyses such as Geo-Lift and attribution studies to inform budgets and channel strategy.
• Implement algorithms and analytical solutions to support Marketing Operations, especially around attribution and measurement.
• Develop self-serve reporting tools and AI-powered data products for marketing stakeholders.

Skills

SQL

Python

Marketing analytics

Data storytelling

Cross-functional collaboration

Tools

Snowflake

Airflow

Segment

GTM

Amplitude

Job description

Cafeyn Group is seeking a Marketing Data Analyst to join our team, sitting at the intersection of Data, Marketing and Product. You will own and analyse our key B2C marketing data, driving performance insights and data-driven decisions across acquisition and retention.

You will build self-serve reporting, AI-powered data products, and ensure tracking remains accurate, up to date, and compliant across platforms. A strong background in SQL, Python and marketing analytics is essential.