Growth Analyst — Paid Search Specialist & Commercial Systems

Guldbrev AB; Stockholms län; On-site; SEK 700,000 - 950,000; Full time

Job summary

Guldbrev AB is seeking an engineer-minded professional to design, operate, and continuously improve the system turning marketing spend into profitable customers across four markets. You will own the acquisition chain end-to-end in Sweden, Norway, Finland and Germany.

The role emphasizes viewing acquisition as an engineering problem, building a clean data layer, and delivering rapid, measurable impact. English proficiency is required, with Swedish or German as an advantage.

Qualifications

• Quantitative degree or equivalent practical experience.
• 1–3 years hands-on paid media and data work.
• Experience running Google Ads and understanding performance drivers.
• Proficient with AI tools in daily work.
• Professional English; Swedish or German a plus.

Responsibilities

• Own acquisition system end-to-end across four markets.
• Build visibility dashboards (daily/weekly) to show value created and lost.
• Improve customer quality and unit economics, not just volume.
• Design a fast feedback loop with weekly cycles and rapid decision-making.

Skills

Analytical mindset

Data-driven decisions

Paid media experience

Google Ads

English proficiency

Education

Bachelor's degree in economics, business, engineering, statistics or similar

Tools

SQL

Python

AI tools

Job description

We are bringing our paid acquisition function in-house and we are hiring an engineer’s mindset to run it.

This is not a traditional paid search role. The job is to design, operate and continuously improve the system that turns marketing spend into profitable customers across four markets. You will be measured on what that system produces, not on what activity went into it.

You will treat acquisition as an engineering problem

You own that chain end to end in Sweden, Norway, Finland and Germany. Four markets, four languages, one system.

• Find the constraint. Every market has one, and it is rarely the one people assume.
• Separate what correlates from what causes. Then act on the causal one.
• Improve customer quality and unit economics, not just volume.

What you will build:

Visibility. Daily and weekly numbers that show where value is created and where it is lost, per market. Built by you, owned by you, defended by you in front of the CEO.

A fast loop. Weekly cycles. Start what works, stop what does not, scale what performs. Short latency between signal, decision and action.

A clean data layer. Direct access to the underlying data, without reporting layers in between. Reliable inputs, reproducible numbers, short path from data to decision.

A test roadmap. Structured, prioritised, with honest readouts. Including the tests that failed.

What success looks like in 6–12 months

• Customer acquisition cost and contribution margin per market are known, trusted and improving
• Higher-quality customers, not just more of them
• Marketing’s contribution to EBITDA is visible rather than argued about
• Low-performing activity has been removed, regardless of who owned it
• Decision cycles are measured in days

The profile

Background

• A degree with some quantitative content: economics, business, engineering, statistics, industrial engineering or similar. Equivalent practical experience counts.
• One to three years of hands‑on work with paid media and data. Agency, in‑house or a substantial internship. If you are early in your career but have run real accounts and can think clearly, apply.
• You have run Google Ads yourself. The size of the budget matters less than whether the account was genuinely yours and you understand why it performed the way it did.
• You use AI tools actively in your daily work and can show us how.
• Professional English. Swedish or German is a clear advantage.

You will not have done all of this before, and we do not expect you to. We are hiring for reasoning ability, curiosity and ownership. The rest is learned here, and you will get a proper handover.

How you think

• You see systems, not channels
• You go after root cause instead of symptom
• You simplify complexity rather than adding to it
• You are comfortable deciding with incomplete information, and saying so

How you work

• Hands‑on in the data yourself
• High ownership. You find the problem, size it, and bring a recommendation.
• Independent. Hybrid setup, small distributed team, no micromanagement. That only works if you manage yourself.

What this role is not

• Not brand work without measurable commercial impact
• Not agency coordination
• Not long planning cycles with output at the end

What you should be comfortable with

• Being measured on commercial outcomes rather than marketing metrics
• Cutting work that does not perform, including your own
• Challenging decisions, including the CEO’s, with data behind you
• Owning an area outright with nobody above you doing the analysis for you

Why this role

We are a Nasdaq First North-listed company with a small team. That means real scope early: you will own a commercial system across four markets, report to our Growth Director, and work directly with the CEO on the numbers. You will build something rather than run someone else’s playbook.

We are not primarily hiring for years of experience. We are hiring for analytical rigour, learning speed and ownership.

About us

Guldbrev buys gold by mail. Customers send us their gold, we value it, and we pay them. Simple on the surface, operationally demanding underneath, and we run it across four European markets as a listed company with a small team.

How we hire

Three steps, and we are transparent about them because they filter hard:

• Interview with the Growth Director and the CEO
• Work sample on a real anonymised dataset from one of our markets. We grade your reasoning, not whether you land on our answer.
• Final conversation on causality, incrementality and how you think about measurement