Go-to-Market Engineer

Björn Lundén AB; Näsviken; On-site; SEK 700,000 - 1,000,000; Full time

Job summary

Bjorn Lunden is seeking a Go-to-Market Engineer to join the Commercial Development team and lead HubSpot and the commercial tech stack across Sweden, Denmark and the Netherlands. You will design scalable processes, automate workflows, and drive data-driven decision making with a strong focus on AI opportunities.

You will collaborate with Marketing, Sales, Customer Success and Commercial Development to continuously improve the operating model across markets, ensuring adoption and measurable

Qualifications

• Experience in Go-to-Market Engineering or Revenue Operations or Sales Operations.
• Hands-on experience with CRM platforms, preferably HubSpot.
• Experience building workflows and commercial processes.
• Strong analytical skills and the ability to translate data into insights.
• Interest in AI, automation and new technologies.

Responsibilities

• Owning and developing HubSpot and the commercial technology stack.
• Building workflows, automation and scalable commercial processes.
• Driving marketing automation, lifecycle management and lead flows.
• Ensuring data quality, governance and reliable commercial insights.
• Identifying and implementing AI and automation opportunities.
• Partnering with Commercial Development, Marketing, Sales and Customer Success to improve the operating model.
• Leading system, process and transformation initiatives across markets.
• Ensuring new systems, automation and ways of working are adopted across teams.

Skills

HubSpot

CRM platforms

Stakeholder management

Data analytics

AI/Automation

Tools

HubSpot

Job description

Help us build the commercial engine that powers growth across Sweden, Denmark and the Netherlands.

About the Role

As Bjorn Lunden continues to grow across Sweden, Denmark and the Netherlands, we are looking for a Go-to-Market Engineer to join our Commercial Development team.

You will play a key role in helping us build a more scalable, efficient and data-driven commercial organisation.

In this role, you will be responsible for building, optimizing and scaling the systems, processes and automation that enable our commercial organisation to perform at its best. You will own HubSpot and our commercial technology stack while working closely with stakeholders across Marketing, Sales, Customer Success and Commercial Development to create a more efficient, scalable and data-driven way of working.

You will work at the intersection of technology, data and commercial operations, helping us continuously develop and improve our commercial operating model across Sweden, Denmark and the Netherlands.

You will have the opportunity to shape how our commercial teams work, how we leverage technology and automation, and how we build scalable commercial capabilities across the Group.

You will help shape customer journeys, strengthen commercial processes and identify new opportunities to leverage AI and automation. This is a highly collaborative role where you will partner with teams and stakeholders across countries and functions to continuously improve how we work and grow.

Your main responsibilities include:

• Owning and developing HubSpot and the commercial technology stack
• Building workflows, automation and scalable commercial processes
• Driving marketing automation, lifecycle management and lead flows
• Ensuring data quality, governance and reliable commercial insights
• Identifying and implementing AI and automation opportunities
• Partnering with Commercial Development, Marketing, Sales and Customer Success to continuously improve the commercial operating model
• Leading system, process and transformation initiatives across markets
• Ensuring new systems, automation and ways of working are successfully adopted and embedded across commercial teams

About You

You are a curious problem solver who enjoys understanding how systems, processes and people work together. You are driven by finding smarter ways of working and get energy from turning ideas into practical solutions that create real business value.

You combine analytical thinking with a hands-on mindset and enjoy working at the intersection of technology and business. Whether you are improving a process, building an automation, analysing data or discussing priorities with stakeholders, you focus on creating solutions that are scalable, effective and user-friendly.

To succeed in this role, we believe you have:

• Experience from Go-to-Market Engineering, Revenue Operations, Sales Operations or a similar field
• Hands-on experience with CRM platforms, preferably HubSpot
• Experience building workflows, automations and commercial processes
• Strong analytical skills and the ability to translate data into actionable insights
• A good understanding of B2B SaaS and commercial business models
• An interest in AI, automation and new technologies
• Strong communication and stakeholder management skills
• The ability to balance strategic thinking with hands‑on execution

You are comfortable working across teams and functions, enjoy taking ownership and thrive in an environment where collaboration, continuous improvement and learning are part of everyday work. Fluency in Swedish and English is required.

Who We Are

We are Bjorn Lunden, the business platform that simplifies everyday life for small and medium-sized businesses. Our belief is simple: every business deserves opportunities to grow, and we're here to make that happen.

We're on an exciting journey. With bold ambitions, our vision is to become one of the leading providers of accounting and financial software solutions in Northwestern Europe. With our roots in Hälsingland, specifically in the small village of Näsviken, we've grown rapidly in recent years, transforming from a smaller national company into an international group. Today, we operate in Sweden, the Netherlands, and Denmark.

Our goal is straightforward: to make life a little easier for entrepreneurs and business owners. We believe we can do that through great software, knowledge, innovation, and TACO. Not the kind you might be thinking of - but our version: Trust, Ambition, Collaboration, and Ownership.

What We Offer

We offer you a role in an international, growing company with a strong market position and the ambition to challenge industry giants. The wellbeing of our employees truly matters to us, and we want to be a fair and responsible employer where people feel good and enjoy their work.

We strive for a healthy work-life balance and support this through competitive conditions and benefits and flexible work opportunities. We want to be the natural first choice for people who want to thrive and have fun at work.

Application

We are looking for a Go-to-Market Engineer located in Gothenburg, Stockholm, Hudiksvall, Näsviken, or Ljusdal.

The application deadline is 1st November 2026, but selection and interviews may take place on an ongoing basis. The position may therefore be filled before the deadline, so we encourage you to apply as soon as possible.

Krav

• Affärsutvecklare - 5 års erfarenhet eller mer