Global Visual Merchandising Playbook Lead

H&M; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

H&M Group is seeking a VM Playbook Specialist to translate global Visual Merchandising strategies into practical playbooks, tools, and guidelines for Sales Markets and store formats.

You will own global VM guidelines for displays and Store Presentation Principles, ensuring they remain actionable, scalable, and aligned across markets. The role also includes supporting new formats, validating feasibility, and driving continuous improvements across teams.

Qualifications

• Experience in Visual Merchandising, Retail Operations, Store Design, or related field.
• High level of expertise in Visual Merchandising and presentation methods.
• Proven ability to translate strategic direction into clear guidelines, playbooks, processes, or operational tools.
• Strong project management and stakeholder management in global or matrix organisations.
• Experience developing scalable solutions across markets and contexts.
• Strong written communication, ability to simplify complex information.
• Understanding of retail environments, customer journeys, and VM principles.
• Experience analyzing feedback and driving continuous improvements.

Responsibilities

• Translate global VM strategies into execution-ready playbooks, tools, and standard processes.
• Own and develop global Visual Merchandising guidelines for displays and Store Presentation Principles.
• Ensure guidelines are practical, scalable, and easy to understand across formats and markets.
• Support rollout of new store formats, concepts, and VM methods.
• Validate feasibility and operational impact of new VM solutions and ways of working.
• Gather insights from implementations and continuously improve guidelines and tools.
• Collaborate with cross-functional global teams to ensure coherent VM guidance.
• Act as an ambassador for H&M’s values in daily work and collaboration.

Skills

VM strategy

Visual Merchandising

Guidelines & playbooks

Project management

Stakeholder management

Written communication

Retail environments

Cross-functional collaboration

Job description

H&M Group is seeking a VM Playbook Specialist to translate global Visual Merchandising strategies into practical playbooks, tools, and guidelines for Sales Markets and store formats.

You will own global VM guidelines for displays and Store Presentation Principles, ensuring they remain actionable, scalable, and aligned across markets. The role also includes supporting new formats, validating feasibility, and driving continuous improvements across teams.