VM Playbook Specialist

H&M; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

H&M Group is seeking a VM Playbook Specialist to translate global Visual Merchandising strategies into practical playbooks, tools, and guidelines for Sales Markets and store formats.

You will own global VM guidelines for displays and Store Presentation Principles, ensuring they remain actionable, scalable, and aligned across markets. The role also includes supporting new formats, validating feasibility, and driving continuous improvements across teams.

Qualifications

• Experience in Visual Merchandising, Retail Operations, Store Design, or related field.
• High level of expertise in Visual Merchandising and presentation methods.
• Proven ability to translate strategic direction into clear guidelines, playbooks, processes, or operational tools.
• Strong project management and stakeholder management in global or matrix organisations.
• Experience developing scalable solutions across markets and contexts.
• Strong written communication, ability to simplify complex information.
• Understanding of retail environments, customer journeys, and VM principles.
• Experience analyzing feedback and driving continuous improvements.

Responsibilities

• Translate global VM strategies into execution-ready playbooks, tools, and standard processes.
• Own and develop global Visual Merchandising guidelines for displays and Store Presentation Principles.
• Ensure guidelines are practical, scalable, and easy to understand across formats and markets.
• Support rollout of new store formats, concepts, and VM methods.
• Validate feasibility and operational impact of new VM solutions and ways of working.
• Gather insights from implementations and continuously improve guidelines and tools.
• Collaborate with cross-functional global teams to ensure coherent VM guidance.
• Act as an ambassador for H&M’s values in daily work and collaboration.

Skills

VM strategy

Visual Merchandising

Guidelines & playbooks

Project management

Stakeholder management

Written communication

Retail environments

Cross-functional collaboration

Job description

As a VM Playbook Specialist, you will play a key role in bringing H&M’s Visual Merchandising strategy to life across our global store portfolio. By translating strategic direction into practical tools, playbooks, and guidelines, you will enable Sales Markets to deliver a consistent, inspiring, and commercially strong customer experience. Reporting to the VM Operations Manager, you will help ensure that VM best practices are scalable, actionable, and easy to execute across different store formats and markets.

You will:

Translate global VM strategies, principles, and standards into clear, execution-ready playbooks, tools, and standard processes for Sales Markets and all store segments.

Own and continuously develop global Visual Merchandising guidelines for indoor displays, windows, and supporting visual tools such as Store Presentation Principles.

Ensure guidelines remain practical, scalable, easy to understand, and relevant across different store formats and maturity levels.

Support the rollout of new store formats, concepts, and VM methods by enabling Sales Markets to correctly interpret and apply guidelines.

Validate the feasibility and operational impact of new VM solutions, including ways of working and workload considerations.

Gather insights and learnings from implementations and continuously improve guidelines, tools, and ways of working.

Collaborate closely with cross-functional global teams, including Retail Experience, Product, and Creative Development, to ensure coherent and aligned VM guidance.

Act as an ambassador for H&M’s values, embedding them into daily work, decision-making, and collaboration.

WHO YOU’LL WORK WITH

You’ll be part of the Global Visual Merchandising function and report to the VM Operations Manager. You will collaborate closely with VM specialists, Retail Experience teams, Product teams, Creative Development, and colleagues across Sales Markets worldwide. Together, you will shape scalable Visual Merchandising solutions that elevate the customer experience and support commercial success across all store formats.

WHO YOU ARE

We are looking for people with…

Experience working within Visual Merchandising, Retail Operations, Store Design, Retail Development, or a related field.

High level of expertise in in Visual Merchandising and presentation methods.

Proven ability to translate strategic direction into clear guidelines, playbooks, processes, or operational tools.

Strong project management and stakeholder management experience in a global or matrix organisation.

Experience developing scalable solutions that can be implemented across multiple markets and business contexts.

Strong written communication skills with the ability to simplify complex information into actionable guidance.

A strong understanding of retail environments, customer journeys, Visual Merchandising principles and commercial actions.

Experience analyzing feedback, identifying opportunities, and driving continuous improvements.

And people who are…

Structured and highly organised, with strong attention to detail.

Collaborative relationship builders who enjoy working across functions and markets.

Strategic thinkers who can connect long-term vision with operational execution.

Curious and improvement-focused, always looking for better ways of working.

Customer and business-minded, understanding of the impact of Visual Merchandising on commercial results.

Confident communicators who can influence and engage diverse stakeholders.

Passionate about creating clear, practical solutions that make a difference in stores.

WHO WE ARE

H&M Group is a global company with strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

Help shape how Visual Merchandising is executed across H&M’s global store network.

Work in a highly collaborative environment with experts across retail, product, and creative functions.

Drive meaningful improvements that support both customer experience and commercial performance.

Influence the development of future store concepts, formats, and VM methods.

Grow your expertise in a global organisation that values innovation, learning, and collaboration.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here.

This is a temporary 6-month position on a local contract in Sweden, with start as soon as possible.