Ecommerce & CRM Campaign Lead

Babyshop Group; Stockholms kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

Babyshop Group in Stockholm is seeking an Ecommerce & CRM Coordinator to join our Commercial team. You will own day-to-day operations across CRM, onsite and organic social, coordinating with paid social to ensure campaigns are accurate and timely.

You'll work closely with the Ecommerce Specialist and collaborate with paid social, buying and brand teams to deliver coordinated campaigns and data-driven improvements across markets.

Qualifications

• 2-4 years of experience in e-commerce, digital marketing or a similar commercially focused role.
• Hands-on experience building emails and automations in a CRM platform.
• Experience managing organic social channels for a consumer brand.
• Experience with CMS platforms; familiarity with Voyado, Norce or Storyblok is an advantage.
• Strong analytical mindset and ability to turn data into actionable recommendations.
• Highly organised with keen attention to detail and ownership of deliverables.
• Proactive and solutions-oriented, able to work independently in a fast-moving environment.
• Clear communicator able to align stakeholders around a plan.
• Fluent in English; Swedish or another Nordic language is a requirement.

Responsibilities

• Own end-to-end campaign delivery across email and onsite, and coordinate paid social activations, so that everything is accurate, on-brand and live on time
• Build, send and optimise emails and automations in our CRM platform, and own the email calendar across markets
• Manage our organic social channels, and plan and produce content that drives engagement and traffic
• Manage banners, filters, landing pages and homepage content in our CMS across all markets
• Report on campaign and channel performance, including revenue impact, conversion rate, engagement and channel contribution, and turn insights into clear actions
• Manage the commercial communication calendar and drive data-based prioritisation
• Keep paid social, buying and e-commerce aligned on upcoming launches for a coherent customer experience across channels

Skills

E-commerce experience

CRM marketing experience

Analytical mindset

Organised and detail-oriented

Proactive and independent

Strong communication

Tools

Voyado

Norce

Storyblok

Job description

Babyshop Group in Stockholm is seeking an Ecommerce & CRM Coordinator to join our Commercial team. You will own day-to-day operations across CRM, onsite and organic social, coordinating with paid social to ensure campaigns are accurate and timely.

You'll work closely with the Ecommerce Specialist and collaborate with paid social, buying and brand teams to deliver coordinated campaigns and data-driven improvements across markets.