Digital Designer, Fashion E‑Commerce & Brand Experience

BoF Careers; Stockholms kommun; On-site; SEK 550,000 - 730,000; Full time

Job summary

TOTEME is seeking a Digital Designer to join our Stockholm team full-time. You will own and evolve TOTEME’s digital design across e-commerce channels, with a focus on the website, newsletters, and performance marketing. You will translate creative direction into digital experiences that reinforce the brand and customer journey.

You report to the Acting Head of Digital Trading and collaborate with E-commerce, Creative, Content, and Marketing teams to deliver impactful campaigns and launches.

Qualifications

• Several years of relevant experience in digital design, preferably within fashion, luxury, e-commerce, or a design-led environment.
• Proven experience independently developing digital concepts, visual formats and templates across websites, newsletters, and digital marketing channels.
• Strong visual design skills across typography, layout, imagery, motion, and responsive design with advanced proficiency in Figma and Adobe Creative Suite.

Responsibilities

• Own and continuously develop the visual expression, layouts, and templates of toteme.com.
• Own and evolve newsletter design, introducing new layouts, formats, and visual improvements.
• Develop creative assets for performance marketing, introducing more dynamic, engaging formats.
• Translate creative direction into digital concepts and executions across the website, app, campaigns, and other digital touchpoints.
• Develop new digital layouts, content formats, and interactions beyond existing templates.
• Collaborate with Content and Editorial to translate campaigns, collections, and product stories into compelling digital experiences.
• Lead digital design for seasonal and commercial launches, from concept through execution.
• Partner with Product and Development on user experience (UX), functionality, implementation, and quality assurance.
• Use customer behavior, performance insights, and digital best practices to continuously improve design and maintain consistency across channels.

Skills

Digital design

Concept development

Typography

Layout

Motion design

Responsive design

Figma

Adobe Creative Suite

UX/UI

E-commerce

Tools

Figma

Adobe Creative Suite

Job description

TOTEME is seeking a Digital Designer to join our Stockholm team full-time. You will own and evolve TOTEME’s digital design across e-commerce channels, with a focus on the website, newsletters, and performance marketing. You will translate creative direction into digital experiences that reinforce the brand and customer journey.

You report to the Acting Head of Digital Trading and collaborate with E-commerce, Creative, Content, and Marketing teams to deliver impactful campaigns and launches.