Digital Asset Management Manager

Marshall Group; Stockholms kommun; On-site; SEK 1,100,000 - 1,600,000; Full time

Benefits offered by this job

Relocation support

Visa/work permit assistance

Job summary

Marshall Group is seeking a Digital Asset Management (DAM) Manager to own the end-to-end DAM ecosystem and ensure assets are accessible and accurately managed across markets. You will partner with creative, marketing and product teams, oversee PIM synchronization, and drive AI-driven improvements to tagging, search and content reuse.

You will lead onboarding, governance and vendor relationships, monitor platform health, and design workflows that scale with global campaigns and product launches.

Qualifications

• Proven experience owning and administering a DAM platform.

Responsibilities

• Own and administer the DAM platform including configuration, access, and workflows.
• Oversee metadata, tagging conventions and lifecycle management.
• Monitor data quality, storage, and platform health; drive improvements.
• Manage DAM vendor relationships and coordinate updates with IT teams.
• Lead AI initiatives to automate tagging, search and reuse of assets.
• Build automations to reduce manual work and bottlenecks across teams.
• Support campaigns and product launches from asset-readiness perspective.
• Define roles and governance, and audit metadata and rights information.
• Lead onboarding and training for internal teams and partners; maintain SOPs.
• Establish dashboards on adoption, search and asset reuse; report insights.

Skills

DAM administration

Metadata & taxonomy

DAM/PIM integrations

Workflow automation

Vendor management

Analytics & reporting

Stakeholder management

Cross-country collaboration

Communication & facilitation

Tools

Bynder

Adobe Experience Manager Assets

Acquia DAM

Canto

Inriver

Job description

Marshall Group is the audio, tech, and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Our flagship brand, Marshall, is uniquely positioned with over 60 years of rock ‘n’ roll attitude on stage, at home, and on the go. Our iconic products are brought to life by a dedicated team of 800 passionate employees and sold in over 90 markets worldwide.

What you’ll do:

As our Digital Asset Management (DAM) Manager, you’ll play a central role in strengthening Marshall’s global content operations, making sure every digital asset is accessible, accurate and efficiently distributed across all markets and channels. Acting as the primary point of contact for creative teams, internal stakeholders, technology partners and platform vendors, you’ll own the end-to-end DAM ecosystem, oversee PIM synchronisation and keep the platform performing at its best.

You’ll also lead the AI agenda for DAM and content operations, championing automation that removes manual work, creates clear ownership and brings consistency and efficiency to how we create, find and reuse content across the organisation.

• Act as primary owner and administrator of the DAM platform, managing configuration, user access, permissions, workflows, portals and administrative settings.
• Own metadata, taxonomies, naming conventions, asset types and collection structures, and set the standards for tagging, versioning, approvals, publishing, archiving and deletion.
• Oversee DAM and PIM synchronisation and support integrations with content management, e-commerce, project management, design and marketing technology systems.
• Monitor platform usage, storage, data quality and system health, running regular performance reviews and recommending improvements based on user needs and business priorities.
• Manage the relationship with our DAM provider, including support cases, service reviews, roadmap discussions and licence management, and coordinate upgrades, releases and testing with internal technology teams.
• Drive the AI agenda for DAM and content operations, identifying and implementing use cases that improve tagging, search, discovery, quality control, localisation and content reuse.
• Build workflow automations that reduce repetitive admin, manual handovers and production bottlenecks, and scale new AI-supported ways of working together with creative, marketing, e-commerce, product and technology teams.
• Support major campaigns, product launches and content migrations from an asset-readiness perspective, promoting the reuse of approved content to reduce duplicated production.
• Define clear roles for asset owners, contributors, approvers and users, and run regular audits on metadata accuracy, asset completeness, rights information and platform hygiene.
• Lead onboarding, training and ongoing support for internal teams and external partners, and maintain documentation, governance policies and SOPs.
• Establish reporting and dashboards on adoption, search effectiveness, asset reuse and workflow efficiency, and present insights and recommendations to stakeholders and leadership.

Who we’re looking for:

We’re looking for a structured and curious DAM professional who combines strong platform expertise with a background in marketing operations, creative project management or content production. You’re as comfortable working with integrations, APIs and metadata structures as you are understanding the day-to-day needs of marketing, e-commerce and product teams. You turn complex technical requirements into simple, user-friendly processes, you thrive in an international environment and you love finding smarter ways of working. Above all, you’re collaborative and service-minded, with a genuine passion for music and culture.

You probably have the following experiences & skills:

• Proven experience owning and administering a DAM platform such as Bynder, Adobe Experience Manager Assets, Acquia DAM, Canto or similar.
• Hands-on experience with DAM configuration, metadata, taxonomy, permissions, workflows, user administration and governance.
• Experience working with a Product Information Management (PIM) platform. Knowledge of Inriver is a strong plus.
• A solid understanding of DAM/PIM integrations, APIs, data synchronisation and asset-to-product relationships.
• Experience implementing workflow automations (e.g. Figma integrations) or AI-supported content management capabilities.
• Experience managing platform vendors, support relationships and performance reviews.
• Strong analytical and problem-solving skills, with the ability to diagnose platform, process and data-quality issues.
• The ability to balance hands-on administration with strategic development and long-term planning.
• Experience working with creative, marketing, e-commerce, product and technology stakeholders across multiple countries and cultures.
• A structured, detail-oriented approach combined with strong communication, mediation and conflict-resolution skills.

Our pledge:

We thrive to foster an inclusive workplace and we do not discriminate on the basis of race, religion, disability, colour, national origin, gender, sexual orientation, age or marital status. We firmly believe that Marshall thrives when our employees do, leading to better experiences for our consumers. We encourage applications from all over the world. To enable transitioning from another country for a role at Marshall, we offer re-location support. This support is tailored for each role but always includes visa/work permit application, local authority registration, and home finding service. Don't hesitate to reach out if you have any questions.

Does this sound like you?

We look forward to reviewing your application!