Copywriter

Hästens Beds; Köpings kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

Hästens in Köping, Sweden, seeks a Copywriter to develop the Hästens lexicon, write the catalog, and ensure consistency across website, ads and print materials. You will conduct interviews and document references to shape language for the global Hästens Catalog and Price List.

You will work five days a week in the office, collaborating with Marketing to format content for digital screens, brochures and campaigns, while maintaining attention to detail and a proactive mindset.

Qualifications

• A relevant academic degree in English writing.
• Evidence of high productivity.
• Excellent communication in English and Swedish, both written and spoken.

Responsibilities

• Develop the Hästens Lexicon and catalog content.
• Document source references to create a single source of truth for catalog texts.
• Format catalog content for website, advertisements, and print materials across languages.

Skills

English writing

High productivity

English communication

Swedish communication

Education

Relevant academic degree in English writing

Job description

As a Copywriter at Hästens, you will work on projects that require a high level of attention to detail. These include the Hästens Catalog, which is distributed globally in multiple languages, and the Hästens Price List, which is available in multiple currencies worldwide.

Within the catalog project, you will develop the Hästens lexicon, conduct interviews, and document source references to build a foundational document that serves as a single source of truth. Based on this foundation, you will write the catalog.

The catalog serves as the core content asset, meaning that approved catalog texts are repurposed for the Hästens website, advertisements, and other channels. By resolving semantics and storytelling during the catalog project, you will enable streamlined formatting and consistency across all other channels.

Key Priorities

• Developing the Hästens Lexicon
• Transcend Mastery

Additional Responsibilities

Formatting text for the website, care instructions, brochures, advertisements (digital and print), in-store communication, video content for digital screens using Apple TV, social media posts, and campaign book assets.

Experience and Other Requirements

Experience

• A relevant academic degree in English writing
• Evidence of high productivity

Other Requirements

• The position is based in Köping, Sweden. You are expected to be physically present in the office five days per week.
• Excellent communication skills in English and Swedish, both written and spoken
• Ability to set challenging OKR goals that drive growth
• Ability to prioritize high-value ideas, execute quickly, and maintain a "do both and succeed with both" mindset
• Ability to work within a functional/matrix organization in a fast-growing company

You are responsible for being resourceful, delivering work on time, and continuously improving processes to work smarter and faster. You are also expected to communicate proactively with coworkers and managers if something is delayed, lacks response, or is blocked—and to propose solutions that accelerate progress. Whether in the Marketing Department or elsewhere, maintaining momentum is key.

At Hästens, we strive for a world where people sleep well - one that’s more joyful, peaceful and loving. Every day since 1852, we continue to hone our world-class craft in our factory in Köping, Sweden.

Sleep may be today's ultimate modern luxury. But it's more than that; it's a biological necessity and the foundation of our entire wellbeing. We want people to sleep well so that they can create the future they dream of upon waking. That's why our master craftsmen consider and handcraft every detail of our bespoke designs using only the finest natural materials.

We are proud to be a world-class international brand, operating in more than 40 countries with over 300 partners in Europe, Asia, America and Africa - and still growing.