Design Manager - Retail Tech

H&M; Stockholms kommun; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

H&M Group is seeking a Design Manager within Retail Tech to lead a team of digital product designers shaping experiences across H&M stores globally. You will champion design quality, turn complex retail challenges into intuitive solutions, and partner with product, engineering, operations and brand teams to deliver impact.

You will drive growth, governance and strategy, shaping design maturity and ensuring inclusive, high-quality delivery at scale.

Qualifications

• Extensive experience leading design teams and directly managing people.
• Proven responsibility for team allocation, capacity planning and design delivery.
• Strong stakeholder management and ability to align product, tech and business.
• Experience coaching designers and building inclusive, high-performing teams.
• Deep knowledge of human-centered, interaction and product design, including service design.
• Experience with design systems at scale and advanced Figma skills; knowledge of Material Design is a plus.
• Experience using research and data to guide decisions and measure outcomes.
• Knowledge of accessibility standards (WCAG 2.1 AA) and inclusive design practices.
• Experience with AI-supported design and willingness to keep learning as the field evolves.

Responsibilities

• Lead, coach and develop designers through feedback and growth plans.
• Ensure end-to-end experience quality across usability, accessibility, consistency and brand direction.
• Plan design capacity and allocate resources across teams to meet needs.
• Improve collaboration and governance across design, product, engineering, operations and brand.
• Guide adoption and improvement of design systems to deliver consistent experiences at scale.
• Strengthen design maturity and ways of working across Retail Tech.
• Define and track design KPIs using research insights and performance data.
• Build an inclusive team culture based on trust, wellbeing and sustainable performance.

Skills

Design leadership

People management

Stakeholder management

Human-centered design

Design systems

AI-assisted design

Accessibility (WCAG 2.1 AA)

Cross-functional collaboration

Tools

Figma

Material Design

Job description

As a Design Manager within Retail Tech, you’ll lead and grow a team of digital product designers shaping the experiences that power everyday work across H&M stores globally. You’ll champion design quality and turn complex retail challenges into intuitive solutions that create meaningful impact for our colleagues, customers and business.

• Lead, coach and develop designers through clear feedback, individual growth plans and continuous learning.
• Ensure end-to-end experience quality across usability, accessibility, consistency and brand direction.
• Plan design capacity and allocate resources across areas and product teams to meet current and future needs.
• Improve collaboration, workflows and governance across design, product, engineering, operations and brand.
• Guide the adoption and continuous improvement of relevant design systems to deliver consistent experiences at scale.
• Strengthen design maturity and ways of working across Retail Tech, enabling designers to work more strategically and create greater impact.
• Define and track design KPIs, using research insights and performance data to improve user and business outcomes.
• Build an inclusive team culture based on trust, wellbeing, engagement and sustainable performance.

WHO YOU’LL WORK WITH

You will lead and develop a team of digital product designers, supporting their growth and enabling high-quality design delivery. As part of anarea leadership trio, you will work closely with the Area Business Manager and Area Tech Manager, as well as partners across Product, Engineering, Operations, Brand, research and analytics.

WHO YOU ARE

We are looking for people with…

• Extensive experience in digital product or UX design, including significant experience leading design teams and directly managing people.
• Proven responsibility for team allocation, capacity planning, design delivery and quality across products, services or digital platforms.
• Strong stakeholder management skills and the ability to create clarity and alignment across product, technology, design and business stakeholders.
• Experience coaching designers and building inclusive, high-performing teams.
• Strong knowledge of human-centred, interaction and product design, including service design and journey management methodologies.
• Experience working with design systems at scale and advanced Figma skills. Knowledge of Material Design is an advantage.
• Experience using research and data to guide decisions, define priorities and measure outcomes.
• Knowledge of accessibility standards, including WCAG 2.1 AA, and inclusive design practices.
• Experience with AI-supported design and curiosity to keep learning as the field develops.

And people who are…

• Collaborative and able to build trust across disciplines and seniority levels.
• Clear, transparent and confident when communicating recommendations, rationale, risks and decisions.
• Customer-focused, with the ability to balance user needs with product and commercial goals.
• Empowering and committed to creating the conditions for others to grow and succeed.
• Proactive, resourceful and comfortable navigating change and complex organisational environments.

Additional Information

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• An influential leadership role where you can shape design quality, capability and ways of working at scale.
• The opportunity to work across digital and physical customer and colleague experiences in a global organisation.
• A collaborative environment where design, business and technology work together to create meaningful outcomes.

JOIN US

Our uniqueness comes from a combination of many things: our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it is our people who make us who we are.

Take the next step in your career together with us. The journey starts here.