Brand Manager

Performance Inc; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Benefits offered by this job

Workout and yoga classes

Sports Hour

Mountain house & apartment in Åre

Health care allowance

Pension advisory

Skandia Health Insurance

Job summary

Peak Performance is seeking a Global Brand Manager to shape and drive our seasonal global GTM process. You will connect insights, strategy, creative development, and execution to ensure campaigns come to life across markets.

Collaborate with Brand Planning, Activation, Communications, and Channel Marketing to deliver compelling seasonal campaigns that inspire an active outdoor lifestyle and strong brand performance.

Qualifications

• Minimum 5 years of experience in brand marketing.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Strong understanding of brand planning, strategic marketing frameworks, and go‑to‑market processes.
• Proven experience coordinating complex cross‑functional projects and stakeholder groups.
• Ability to develop clear briefs and translate insights into strategic recommendations.
• Excellent written and verbal communication skills in English.
• Experience with campaign activation, digital marketing, PR, social media, or consumer experience initiatives is advantageous.
• Strong analytical mindset with the ability to identify learnings and continuously improve performance.

Responsibilities

• Lead the development of the seasonal global GTM plan.
• Align global brand functions on priorities, strategies, timelines, and deliverables.
• Facilitate cross-functional collaboration and feedback loops for a consistent global approach.
• Lead handover of globally aligned briefs to Brand Activation and support regional execution.
• Coordinate campaign rollout across channels and functions.
• Manage stakeholder alignment, execution tracking, and issue resolution during the season.
• Drive cross-functional planning and execution of ad hoc brand projects.
• Synthesize insights from consumer, market, and trend data for future seasons.
• Support creation of seasonal creative and functional briefs.

Skills

Stakeholder management

Brand planning

Go-to-market planning

Cross-functional coordination

Strategic thinking

English communication

Analytical mindset

Outdoor lifestyle passion

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Job description

Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.

We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.

We are looking for a Global Brand Manager to play a pivotal role in shaping and driving our seasonal global go-to-market (GTM) process. Working at the center of our Brand Marketing organization, you will connect insights, strategy, creative development, and execution to ensure our campaigns come to life consistently and effectively across markets.

You will collaborate closely with the Head of Brand Planning & Management, Brand Activation, Communications, Channel Marketing, and other global functions to create compelling seasonal campaigns that inspire people to embrace an active outdoor lifestyle.

Key Responsibilities:

Global GTM Planning & Alignment

• Lead the development of the seasonal global GTM plan.
• Align global brand functions on priorities, strategies, timelines, and deliverables.
• Facilitate cross-functional collaboration and feedback loops to create a consistent global approach.
• Lead the handover of globally aligned briefs to the Brand Activation team and support regional adaptation and execution.

In-Season Campaign Management

• Coordinate campaign rollout across channels and functions.
• Manage stakeholder alignment, execution tracking, and issue resolution throughout the season.
• Keep teams informed of updates and changing priorities.
• Capture learnings and recommendations for future GTM cycles.

Project Leadership

• Drive cross-functional planning and execution of ad hoc brand projects.

Seasonal Insights & Learnings

• Consolidate learnings from previous seasons across channels, markets, and functions.
• Gather and synthesize consumer, market, and trend insights from Insights & Analytics and global stakeholders.
• Translate findings into recommendations for future seasons.

Brief Development

• Support the creation of seasonal creative and functional briefs.

Who we think you are:

You are a collaborative brand marketer who thrives at the intersection of strategy, creativity, and execution. You enjoy bringing people together, creating clarity in complex projects, and turning insights into impactful action.

• A natural relationship builder with excellent stakeholder management skills.
• Highly organized and comfortable managing multiple priorities simultaneously.
• Strategic in your thinking, while remaining hands‑on in execution.
• Curious about consumer behavior, market trends, and brand performance.
• Passionate about creating compelling brand stories and experiences.
• Equally comfortable analyzing data and presenting recommendations to senior stakeholders.
• Energized by the outdoors and inspired by an active lifestyle.

Job Requirements:

• Minimum 5 years of experience in brand marketing, preferably within a global consumer brand.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Strong understanding of brand planning, strategic marketing frameworks, and go‑to‑market processes.
• Proven experience coordinating complex cross‑functional projects and stakeholder groups.
• Ability to develop clear briefs and translate insights into strategic recommendations.
• Excellent written and verbal communication skills in English.
• Experience working with campaign activation, digital marketing, PR, social media, paid media, or consumer experience initiatives is considered an advantage.
• Strong analytical mindset with the ability to identify learnings and continuously improve performance.
• Passion for the mountains, outdoor culture, and an active lifestyle.

What we offer:

We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.

To live our brand, we also offer

• Workout classes and yoga classes in our Training Box at HQ
• Sports Hour – 1 hour training on Fridays (activity of your own choice)
• Mountain house & Apartment in Åre. Available for rent and team activities.
• Health care allowance – 3000 SEK per year
• Pension advisory via Linder & Partners
• Skandia Health Insurance

If our values inspire you and you share our passion for outdoor sports and products that combines style and performance, we want you to join our winning team.