B2B Marketing Specialist: Campaigns, Content & Events

Academic Search International; Stockholms kommun; On-site; SEK 420,000 - 560,000; Full time

Job summary

Academic Search International is seeking a hands-on Marketing Specialist to drive marketing activities in Sweden and across European markets. The role focuses on planning, coordinating and executing campaigns, webinars, events, and content with English and Swedish copy.

You will manage CMS publishing, lead generation, and multi-stakeholder collaboration to deliver high-quality results. The ideal candidate brings 2+ years in B2B marketing, strong copywriting in Swedish and English, and a

Qualifications

• 2+ years in B2B marketing, campaign coordination, content marketing, or similar roles.
• Strong writing skills in Swedish and English with a pragmatic marketing mindset.
• Experience coordinating digital campaigns, webinars, events or content production end-to-end.

Responsibilities

• Campaign Coordination: Coordinate and track marketing campaigns.
• Webinar Production: Manage topics, speaker input, setup, landing pages, live moderation, and follow-up workflows.
• Event Coordination: Plan and execute breakfast seminars and executive roundtables.
• Content Creation & Copywriting: Produce SEO-friendly, clear, action-oriented content in multiple formats.
• Web Publishing: Build and update landing pages and site content.
• Social Media Management: Create and publish engaging organic content for local channels.
• Performance Follow-Up: Track metrics and apply insights to future activities.

Skills

Campaign coordination

Content creation

Webinar production

Event planning

CMS publishing

English copywriting

Swedish copywriting

Social media management

Project coordination

AI tooling awareness

Education

Bachelor's degree in Marketing, Communications, Journalism, Business or equivalent

Tools

CMS platforms

Marketing automation tools

SEO

Social media platforms

Job description

Academic Search International is seeking a hands-on Marketing Specialist to drive marketing activities in Sweden and across European markets. The role focuses on planning, coordinating and executing campaigns, webinars, events, and content with English and Swedish copy.

You will manage CMS publishing, lead generation, and multi-stakeholder collaboration to deliver high-quality results. The ideal candidate brings 2+ years in B2B marketing, strong copywriting in Swedish and English, and a