Tech Digital Marketing Strategist for AI & Lead Gen

Zohorecruit

Riyadh

On-site

SAR 120,000 - 180,000

Full time

14 days+

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Job summary

Zohorecruit in Riyadh, Saudi Arabia is seeking a Digital Marketing Specialist to plan, execute and optimize digital marketing campaigns for software solutions. You will work with sales, product, and technical teams to maximize campaign performance and generate qualified leads.

The role requires 5+ years in digital marketing, experience with marketing automation and analytics, and fluency in Arabic and English.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field.
Minimum 5 years of digital marketing experience.
Experience with IT, technology, or AI industries preferred.
Experience supporting B2B and B2C marketing strategies.
Hands‑on experience with marketing automation, CRM, and analytics platforms such as HubSpot and Google Analytics.

Responsibilities

Plan, execute, and optimize digital marketing campaigns across multiple digital channels.
Drive qualified lead generation through AI-powered tools, SEO, SEM, social media, email marketing, content marketing, and paid advertising.
Develop engaging marketing content and campaign assets in collaboration with product, sales, and technical teams.
Monitor campaign performance, analyze KPIs, and implement data-driven improvements to maximize ROI.
Manage and enhance the company's digital presence, ensuring consistent branding across all online platforms.
Execute demand generation and lead nurturing campaigns to support business growth.
Collaborate with cross-functional teams to align marketing initiatives with business objectives and product launches.
Stay up to date with digital marketing trends, emerging technologies, and industry best practices.