Social Media Manager

Bayut; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading property portal in Saudi Arabia is seeking a Social Media Manager to lead and oversee their social media strategy. In this role, you will design comprehensive strategies, create engaging content for platforms such as X, Instagram, and TikTok, and manage a team. Your focus will be on enhancing brand presence and driving business goals while fostering a collaborative team culture. The ideal candidate will have experience in social media management and team leadership.

Qualifications

• Proven experience in managing social media accounts and strategies.
• Strong understanding of content best practices for various social platforms.
• Experience in leading and mentoring a team.

Responsibilities

• Design and implement comprehensive social media strategies.
• Develop engaging content for various social platforms.
• Monitor and respond to social media interactions.

Skills

Social media strategy development

Content creation

Team management

Performance analysis

Trend awareness

Job description

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Social Media Manager, you will lead and oversee our social media strategy to enhance brand presence, engage audiences, and drive business goals. Managing a team, you will ensure content aligns with marketing objectives while optimising performance and staying ahead of industry trends.

In this role, you will:

• Design and implement comprehensive social media strategies aligned with business and marketing objectives;
• Develop engaging, high-quality content for platforms like X, Instagram, Snapchat, TikTok, LinkedIn, and more;
• Ensure content aligns with brand identity, tone of voice, and local cultural preferences in KSA;
• Plan and maintain a content calendar, ensuring consistent and engaging posts;
• Monitor interactions, respond to comments and messages professionally, and foster an active online community;
• Track, analyse, and report on social media metrics, providing insights and recommendations for optimisation;
• Stay updated on social media trends, tools, and best practices to enhance brand presence;
• Work with marketing, PR, and design teams to ensure consistent brand messaging and execution;
• Lead, mentor, and manage a team of Content Writers, Creators and Social Media Specialists, providing guidance, performance feedback, and professional development opportunities;
• Foster a collaborative and innovative team culture to drive creativity and excellence in social media execution.